Steph Baron, ABD

Critic
DISC Type : C

Founder at COCO - The Coaching Collective

Mexico

Overview

Steph Baron is an executive coach, founder, and senior university lecturer with over two decades of experience in leadership development. Drawing on her advanced degrees in Communications and Knowledge Management, along with certifications in NLP and Process Communication Model®, she helps leaders and teams improve their dynamics and effectiveness. People who have worked with her describe her as masterful, creative, and strategic.

Personally, she values deep intellectual and emotional connections, describing engaging conversation as being like a "game of ping-pong. " Her interests appear to span from academic management theory to the application of pop culture insights for innovation, indicating a blend of intellectual rigor and creative thinking.

Unique fact: In an interview, she identified as sapiosexual, someone who finds intelligence to be the most attractive feature in others.

Personality Overview

Critic

ROI Driven

Negotiator

They don’t appreciate bells and whistles unless backed by data.  They are quite likely to negotiate on pricing or other key terms. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

Authentic Leadership
Her coaching practice is built around helping executives lead from a place of authenticity, moving beyond mere performance to what is real and true.
Team Communication
She is certified as a Master Trainer in the Process Communication Model (PCM) and develops programs to help teams function and communicate more effectively.
Management Strategy
She writes critically about management and strategy theories, demonstrating a deep academic interest in the foundations of business leadership and its practical application.

Media Appearances

Steph has no verified media appearances

Work History

11-2024
Founder at COCO - The Coaching Collective
11-2021 - 11-2024
Chief Projects Officer and Master Trainer at Kahler Communications, Inc.
9-2019 - 10-2024
Senior Lecturer at École de santé publique de l'Université de Montréal
11-2017 - 11-2021
Co-Founder at Se Comprendre
1-2015 - 12-2020
Senior Lecturer at Faculté de l'éducation permanente | Université de Montréal

Education

2017 - 2018
Certified Professional Coach from Coaching Québec
2004 - 2010
ABD - Incomplete PhD from HEC Montréal

More Information

Social Presence :

Prographics :

Exp : 26 Location : Mexico Job Level : Leadership Designation : Founder at COCO - The Coaching Collective
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Insights For Selling To Steph

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be formal and objective, they will appreciate it more
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Don’t try too hard to build a relationship with them
  • Do not use very emotional or colorful language
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Steph is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Steph

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Steph move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Steph take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Steph

Personality Compatibility


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