Steph Rickaby FCCA

Commander
DISC Type : D

Managing Director at Sunflower Accounts Limited

Carnon Downs, England, United Kingdom

Overview

Steph Rickaby is the Managing Director and founder of Sunflower Accounts, a Chartered Certified Accountancy firm. She focuses on holistically mentoring owners of creative and service-based UK businesses, linking their financial plans to personal life goals. People who work with her often describe her as thorough, insightful, and diligent.

Based in Wiltshire, Steph runs her business alongside her husband, Mark. She has two children and is a grandmother. She pursued a career in accountancy as a single parent to create a better life, a value she now champions by promoting a healthy work-life balance for her clients and her own team.

Her company name, Sunflower Accounts, was chosen to reflect her positive outlook and her mission to help businesses grow to new heights.

Personality Overview

Candid & Clear

Decisive

Impact-Driven

They respond well to strong and respectful communication.  They like to act fast and expect others to do the same. More than the product, they care about the effectiveness of the product.

Topics They Care About

Holistic Business Mentoring
Her firm's philosophy is to connect clients' personal goals with their business plans to help them build a life they desire, not just a profitable company.
Work-Life Balance
She has built her own firm on a permanent work-from-home model and emphasizes helping clients achieve "Time, Mind & Money Freedom" to enjoy life outside of work.
Purpose-Driven Business
Believes that having a clear core purpose is essential for business growth, attracting the right team, and moving beyond just "the spreadsheets. "

Media Appearances

Steph has no verified media appearances

Work History

1-2012
Managing Director at Sunflower Accounts Limited

Education

1996 - 2001
Accountancy from University of Brighton

More Information

Social Presence :

Prographics :

Exp : 14 Location : Carnon Downs, England, United Kingdom Job Level : Mid-senior Designation : Managing Director at Sunflower Accounts Limited
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Insights For Selling To Steph

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Speak about competitive differentiation that your product offers

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Don’t take too much time in sending them information if they ask for any
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Steph is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Steph

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Steph move?

  • They can take decisions very fast if you manage to convince them.
  • Can Steph take some risk or not?

  • The risks don’t matter much to them.

You And Steph

Personality Compatibility


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