Dermot M

Examiner
DISC Type : cs

System Certification & Training Sales Director, Assurance Services, EMEA at BSI

Milton Keynes, England, United Kingdom

Overview

Dermot is a results-driven business leader and the Sales Director for Assurance Services, EMEA at BSI. He has extensive experience building and leading effective teams to deliver value across companies like Bio-Techne and 3M. He holds a certification from the Chartered Institute of Marketing.

Dermot is a strong advocate for creating a culture of inclusion where everyone can excel.

Personality Overview

Tough To Convince

Overcautious

Late Adopter

They are quite aware of their needs and limitations, so they are unlikely to over-promise.  The only way to convince them is by showing them examples and ample proof. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Team Leadership
Describes himself as a proven leader focused on building effective teams and leading by example, with a commitment to open and honest communication.
Assurance Services
As Sales Director for Assurance Services at BSI, he is deeply involved in system certification and training, recently recognizing a team for their certification achievement.
EMEA Market Growth
His career includes several sales director roles with a focus on European and EMEA markets, indicating a deep interest in regional business development.

Media Appearances

Dermot has no verified media appearances

Work History

3-2025
System Certification & Training Sales Director, Assurance Services, EMEA at BSI
8-2022 - 3-2025
Sales Director, Assurance Services, UK & Ireland at BSI
8-2020 - 8-2022
Northern & Southern European Sales Director at Bio-Techne
7-2019 - 8-2020
Senior Manager (BT, BI, HR Functions) at Bio-Techne
9-2014 - 6-2019
General Manager, Health Information Systems, Northern Europe at 3M

Education

Dermot has no verified education history

More Information

Social Presence :

Prographics :

Exp : 22 Location : Milton Keynes, England, United Kingdom Job Level : Mid-senior Designation : System Certification & Training Sales Director, Assurance Services, EMEA at BSI
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Insights For Selling To Dermot

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Be firm in your communication and stay in control

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't be very accepting if that is your natural style, stay firm
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dermot is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Dermot

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Dermot move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Dermot take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Dermot

Personality Compatibility


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