Stephanie Cocumelli (she/her)

Pioneer
DISC Type : IDS

Principal at taproot ventures

Overview

Stephanie Cocumelli is a senior retail executive with three decades of experience at brands like TOMS, ASICS, and Nike. As CEO of taproot ventures, she specializes in brand positioning and scaling direct-to-consumer businesses, focusing on creating inclusive, high-performance teams. People often describe her as a driven, compassionate, and tenacious mentor.

Outside of her professional work, Stephanie is deeply committed to animal welfare. She serves as the Board Chair for the Pet Project Foundation, a nonprofit rescue partner for a local animal shelter, where she is passionate about finding the right match between adopters and pets, especially senior animals.

She led the growth of the TOMS direct-to-consumer business from $10 million to $375 million in five years.

Personality Overview

Dynamic But Sincere

Driven But Considerate

Friendly But Fast

If they are convinced, they can become very strong champions for your product  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Inclusive Work Cultures
Her current role as CEO of taproot ventures and recent articles focus on building resilient, connected teams where every employee has a voice.
Retail & DTC Growth
Has a long history of driving significant growth in direct-to-consumer retail for major brands like TOMS and ASICS.
Women in Leadership
Actively participates in and contributes content to the Women in Retail Leadership Circle, focusing on advancing women's voices and leadership.

Media Appearances

Stephanie has no verified media appearances

Work History

2020
Principal at taproot ventures
12-2018
Principal Owner at CSquared Advisors
9-2016 - 2020
VP, Direct to Consumer, Retail at TOMS
2015 - 2016
Chief Operating Officer at BLOCH International + Classic Party Rental
2012 - 2015
President, Retail. WFG, licensee for ASICS America at ASICS America

Education

1983 - 1985
AA from FIDM

More Information

Social Presence :

Prographics :

Exp : 37 Location : N/A Job Level : Senior Designation : Principal at taproot ventures
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Insights For Selling To Stephanie

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Ask them for a lunch or coffee once some rapport has been established
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Don’t be very informal during the early interactions even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Stephanie is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Stephanie

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Stephanie move?

  • They are generally fast movers and can take quick decisions
  • Can Stephanie take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Stephanie

Personality Compatibility


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