Stephanie Cocumelli (she/her) in

Stephanie Cocumelli (she/her)

Pioneer · DISC type IDS
Principal at taproot ventures

Stephanie Cocumelli is a senior retail executive with three decades of experience at brands like TOMS, ASICS, and Nike. As CEO of taproot ventures, she specializes in brand positioning and scaling direct-to-consumer businesses, focusing on creating inclusive, high-performance teams. People often describe her as a driven, compassionate, and tenacious mentor.

Outside of her professional work, Stephanie is deeply committed to animal welfare. She serves as the Board Chair for the Pet Project Foundation, a nonprofit rescue partner for a local animal shelter, where she is passionate about finding the right match between adopters and pets, especially senior animals.

She led the growth of the TOMS direct-to-consumer business from $10 million to $375 million in five years.

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Experience
37 Years
Current Role
Principal
Job Level
Senior
Personality Overview

How Stephanie shows up

Dynamic But Sincere
Driven But Considerate
Friendly But Fast

If they are convinced, they can become very strong champions for your product They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed They have the unique ability to win both love and respect from their team (or outsiders)

Priorities

Topics Stephanie cares about

Inclusive Work Cultures
Her current role as CEO of taproot ventures and recent articles focus on building resilient, connected teams where every employee has a voice.
Retail & DTC Growth
Has a long history of driving significant growth in direct-to-consumer retail for major brands like TOMS and ASICS.
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Career

Work history

2020
Principal
taproot ventures
12-2018
Principal Owner
CSquared Advisors
9-2016 - 2020
VP, Direct to Consumer, Retail
TOMS
2015 - 2016
Chief Operating Officer
BLOCH International + Classic Party Rental
2012 - 2015
President, Retail. WFG, licensee for ASICS America
ASICS America
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1983 - 1985
AA
FIDM
Social presence
in
Behavioral profile

DISC profile (public)

I

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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