Stephanie Cocumelli (she/her) in

Stephanie Cocumelli (she/her)

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Principal at taproot ventures

Stephanie Cocumelli is a senior retail executive with three decades of experience at brands like TOMS, ASICS, and Nike. As CEO of taproot ventures, she specializes in brand positioning and scaling direct-to-consumer businesses, focusing on creating inclusive, high-performance teams. People often describe her as a driven, compassionate, and tenacious mentor.

Outside of her professional work, Stephanie is deeply committed to animal welfare. She serves as the Board Chair for the Pet Project Foundation, a nonprofit rescue partner for a local animal shelter, where she is passionate about finding the right match between adopters and pets, especially senior animals.

She led the growth of the TOMS direct-to-consumer business from $10 million to $375 million in five years.

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Experience
37 Years
Current Role
Principal
Job Level
Senior
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Stephanie cares about

Inclusive Work Cultures
Her current role as CEO of taproot ventures and recent articles focus on building resilient, connected teams where every employee has a voice.
Retail & DTC Growth
Has a long history of driving significant growth in direct-to-consumer retail for major brands like TOMS and ASICS.
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Career

Work history

2020
Principal
taproot ventures
12-2018
Principal Owner
CSquared Advisors
9-2016 - 2020
VP, Direct to Consumer, Retail
TOMS
2015 - 2016
Chief Operating Officer
BLOCH International + Classic Party Rental
2012 - 2015
President, Retail. WFG, licensee for ASICS America
ASICS America
In the press

Media appearances

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Education
1983 - 1985
AA
FIDM
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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