Stephen Catterson

Questioner
DISC Type : c

Founder at Aleck®

Jersey

Overview

Stephen Catterson is the Founder and CEO of Aleck®, an award-winning technology company focused on adventure sports. With over nine years of experience in startups and a degree in Marketing from Glasgow Caledonian University, he leads the development of innovative communication systems for skiers and cyclists.

His passion for snow sports directly inspired his company. The original idea for a group communication system was born from his own frustration while sitting on a ski lift with friends, unable to easily converse. This personal experience fuels his mission to make outdoor adventures more social and safe.

Stephen started his entrepreneurial journey from his garage, believing that todays business empires can be built with just a laptop.

Personality Overview

Systematic

Not Easily Convinced

Price-Sensitive

They prefer to fully evaluate every situation.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Wearable Technology
He develops helmet-mounted audio, communication, and safety sensor products for the adventure sports market, including skiing and cycling.
Start-up Growth
He has led Aleck® through significant growth, including securing funding, acquiring other companies, and achieving a 250% increase in top-line revenue in 2023.
Snow Sports Innovation
His company's founding mission was to solve communication and audio challenges for skiers and snowboarders, a passion born from personal experience on the mountain.

Media Appearances

Stephen has no verified media appearances

Work History

12-2014
Founder at Aleck®

Education

2005 - 2009
Marketing from Glasgow Caledonian University

More Information

Social Presence :

Prographics :

Exp : 11 Location : Jersey Job Level : Leadership Designation : Founder at Aleck®
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Insights For Selling To Stephen

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Emphasise more on facts and measurable benefits
  • Share as much information as possible regarding your product

DONT's

  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Stephen is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Stephen

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Stephen move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Stephen take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Stephen

Personality Compatibility


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