Stephen Coakley 🇨🇦

Visionary
DISC Type : Ds

Head of Strategic Partnerships at Rafflify

Canada

Overview

Stephen is a senior international marketing executive with over 20 years of experience in sponsorship marketing for elite sports organizations like FIFA and the Premier League. As Head of Strategic Partnerships at Rafflify, he focuses on fundraising and commercial partnerships. People who have worked with him describe him as innovative, creative, and a true leader.

Having lived and worked in five different countries, including the UK, Canada, and the USA, Stephen has a global perspective. He is a passionate rugby fan, closely following international championships like the Six Nations, a passion that aligns with his time at the University of Bath, known for its strong rugby tradition.

He played a pivotal role in the successful delivery of the 2010 FIFA World Cup in South Africa.

Personality Overview

Early Adopter

Big Vision Person

Direct & Assertive

They might take some time to make their mind up but once they do, they don't change it easily.  They are very professional in their approach and can weigh multiple perspectives together. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Fundraising Technology
Leads strategic partnerships at Rafflify, a platform for digital raffles, and directly engages with non-profits and foundations to unlock new fundraising channels.
Sports Sponsorship
His career spans 20+ years building best-in-class sponsorship programs with major international sports leagues, federations, and teams.
International Rugby
He is a passionate fan of the sport, as shown by his social media posts about the Six Nations Rugby Championship.

Media Appearances

Stephen has no verified media appearances

Work History

3-2026
Head of Strategic Partnerships at Rafflify
5-2024 - 1-2025
Strategic Partnerships Director at Rafflebox Technologies
1-2024 - 5-2024
Partnerships Manager at HFX Wanderers FC
10-2023
Partnership Consultant at Coakley Partnership Consulting
12-2021 - 10-2023
VP, Client Development at T1

Education

1997 - 2001
Bachelor of Science - BS from University of Bath

More Information

Social Presence :

Prographics :

Exp : 3 Location : Canada Job Level : Mid-senior Designation : Head of Strategic Partnerships at Rafflify
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Insights For Selling To Stephen

During A Call Or A Meeting

DO's

  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Let them know of potential risks but suggest mitigation methods alongside
  • Use phrases like 'your team deserves', 'best in class' etc.

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't shy away from asking hard questions, but be extra polite
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Stephen is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Stephen

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Stephen move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Stephen take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Stephen

Personality Compatibility


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