Christina Scodeller

Questioner
DISC Type : c

Assistant Shopper Marketing Manager at Ferrero

Greater Toronto Area, Canada

Overview

Christina Scodeller is an Assistant Brand Manager at Ferrero with expertise in marketing and sales. A graduate of the University of Guelph-Humber with an honors BBA, she also holds a post-graduate certificate in Digital Marketing from York University, focusing on strategy, analytics, and automation.

She is a disciplined and determined leader who is dedicated to continuous professional development within the marketing and sales industry.

Christina holds a Google Ads Search Certification, showcasing her specific expertise in pay-per-click advertising.

Personality Overview

Price-Sensitive

Systematic

Cautious & Analytical

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to fully evaluate every situation. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Digital Marketing
Holds a post-graduate certificate in Digital Marketing and a Google Ads Search Certification, with skills in SEO, SEM, and campaign planning.
Brand Management
Her current role as Assistant Brand Manager at Ferrero is a culmination of her experience in marketing coordination and sales support.
Shopper Marketing
Her recent experience as an Assistant Shopper Marketing Manager at Ferrero highlights her focus on influencing consumer behavior at the point of sale.

Media Appearances

Christina Scodeller - Assistant Shopper Marketing Manager at Ferrero. Featured in The Org

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Work History

9-2022
Assistant Shopper Marketing Manager at Ferrero
9-2021 - 9-2022
Marketing Coordinator at SodaStream International, Ltd.
10-2020 - 9-2022
Program & Sales Coordinator at Neptune Retail Solutions
11-2018 - 3-2019
National Accounts Sales Assistant at Shnier, A Gesco Company
6-2018 - 8-2020
Marketing Specialist at Shnier, A Gesco Company

Education

2014 - 2018
Bachelor of Business Administration - BBA from University of Guelph-Humber
2020 - 2020
Digital Marketing Certificate from York University

More Information

Social Presence :

Prographics :

Exp : 10 Location : Greater Toronto Area, Canada Job Level : Middle Designation : Assistant Shopper Marketing Manager at Ferrero
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Insights For Selling To Christina

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasise more on facts and measurable benefits
  • Share as much information as possible regarding your product

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Christina is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Christina

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Christina move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Christina take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Christina

Personality Compatibility


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