STEPHEN MAHER

Pioneer
DISC Type : DIS

Chair at The Gate London

United Kingdom

Overview

Stephen is the Chair of The Gate, an integrated creative agency within the MSQ network. An Oxford University graduate, he has a long history of industry leadership, having founded and grown agencies and held chairman roles at The Marketing Society and the DMA. Colleagues describe him as a "brilliant leader" who brings "focus and drive. "

Beyond his extensive marketing career, Stephen has a passion for emerging technology and culture, attending the SXSW festival in Austin annually for over a decade. He has a notable interest in music, from David Bowie to live blues bands, and enjoys the cultural experience of his travels.

He has held the prestigious position of Chair for two of the UKs foremost marketing industry bodies: The Marketing Society and the Direct Marketing Association (DMA).

Personality Overview

Driven But Considerate

Friendly But Fast

Dynamic But Sincere

If they are convinced, they can become very strong champions for your product  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Integrated Brand & CX
He led the merger of The Gate and MBAstack to create an agency that fuses brand building, customer experience, and CRM to accelerate commercial success.
Tech & Marketing's Future
An annual attendee of SXSW, he writes detailed analyses of emerging technologies like generative AI and their future impact on the marketing industry and society.
Marketing Effectiveness
A long-time advocate for marketing ROI, he has chaired the IPA Effectiveness Board and emphasizes creativity's role in driving measurable business results for brands.

Media Appearances

STEPHEN has no verified media appearances

Work History

3-2024
Chair at The Gate London
3-2021 - 3-2024
Chair & CEO MBAstack (an MSQ agency) at MBAstack
1-2020 - 10-2024
Council Member at Advertising Association
1-2020 - 6-2024
Chair at DMA UK
6-2017 - 6-2020
Chair IPA Effectiveness Board at IPA (Institute of Practitioners in Advertising)

Education

1980 - 1983
M A Hons. from University of Oxford
1972 - 1979
A levels from The John Lyon School Harrow

More Information

Social Presence :

Prographics :

Exp : 42 Location : United Kingdom Job Level : Mid-senior Designation : Chair at The Gate London
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Insights For Selling To STEPHEN

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • Showcase existing customers and use case-studies to grab their attention
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal during the early interactions even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with STEPHEN is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from STEPHEN

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will STEPHEN move?

  • They are generally fast movers and can take quick decisions
  • Can STEPHEN take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And STEPHEN

Personality Compatibility


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