Stephen Richards

Questioner
DISC Type : c

President & CEO at BetterBody Foods & Nutrition

Provo, Utah, United States

Overview

Stephen has no verified overview

Personality Overview

Systematic

Value Seeker

Not Easily Convinced

They prefer to do thorough analysis of any situation.  It is quite likely of them to ask for pricing or other concessions. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Stephen has no verified topics they care about

Media Appearances

Stephen has no verified media appearances

Work History

1-2007
President & CEO at BetterBody Foods & Nutrition
1-1999 - 1-2001
Vice Presidet at Robertson Stephens
1-1997 - 1-1999
Attorney At Law at Latham & Watkins
1-1994 - 1-1997
Vice President at Cigna
1-1991 - 1-1993
Attorney At Law at McDermott Will & Emery

Education

1986 - 1989
Juris Doctorate from Brigham Young University
1983 - 1986
Bachelor's degree from California State University, Los Angeles - College of Business and Economics

More Information

Social Presence :

Prographics :

Exp : 28 Location : Provo, Utah, United States Job Level : Leadership Designation : President & CEO at BetterBody Foods & Nutrition
URL has been copied!

Insights For Selling To Stephen

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Tell them that you will come back if you don’t have a good answer for a question
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Stephen is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Stephen

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Stephen move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Stephen take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Stephen

Personality Compatibility


Other BetterBody Foods & Nutrition Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.