Stephen S.

Inspirer
DISC Type : id

Senior Director, Ads Analytics at Best Buy

New York, New York, United States

Overview

Stephen is the Senior Director of Ads Analytics at Best Buy, where he leads client measurement and reporting for the companys retail media network. A graduate of the University of Alabama at Birmingham, his expertise lies in data science and engineering, previously scaling sales impact to $1B at Meta.


He co-authored an article with Boston Consulting Group on marketing measurement for the biopharmaceutical industry.

Personality Overview

Achievment Oriented

Charming & Persuasive

Generous

They don’t mind taking a stand if they believe in something.  They measure a product on its merit but can be influenced by strong testimonials. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Retail Media Measurement
His current role at Best Buy is focused on engineering innovative reporting and modern ad measurement to drive actionable impact for advertisers at scale.
Data-Informed Marketing
At Meta, he used advanced analytics and experimentation to drive data-informed marketing and product decisions, scaling sales impact from $200M to $1B.
Biopharma Marketing
He co-authored and published an article with BCG that outlines how biopharma marketers should measure their commercial marketing efforts, indicating niche industry knowledge.

Media Appearances

Stephen has no verified media appearances

Work History

6-2025
Senior Director, Ads Analytics at Best Buy
1-2019 - 5-2025
Marketing Science Partner at Meta
7-2018 - 1-2019
Associate Director, Data Engineering at 360i
9-2017 - 7-2018
Associate Director, Data Science at 360i
3-2016 - 9-2017
Manager, Digital Analytics at 360i

Education

2007 - 2011
Bachelor of Science from University of Alabama at Birmingham
2007 - 2011
Bachelor of Arts from University of Alabama at Birmingham

More Information

Social Presence :

Prographics :

Exp : 11 Location : New York, New York, United States Job Level : Senior Designation : Senior Director, Ads Analytics at Best Buy
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Insights For Selling To Stephen

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Clearly address the competitive aspects
  • Acknowledge their status and position during the conversation

DONT's

  • Don’t be very informal even if they are being so themselves
  • Don't be unorganized, be prepared for the pitch
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Stephen is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Stephen

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Stephen move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Stephen take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Stephen

Personality Compatibility


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