Stephen S. in

Stephen S.

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Senior Director, Ads Analytics at Best Buy
📍 New York, New York, United States

Stephen is the Senior Director of Ads Analytics at Best Buy, where he leads client measurement and reporting for the companys retail media network. A graduate of the University of Alabama at Birmingham, his expertise lies in data science and engineering, previously scaling sales impact to $1B at Meta.

He co-authored an article with Boston Consulting Group on marketing measurement for the biopharmaceutical industry.

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Experience
11 Years
Current Role
Senior Director, Ads Analytics
Job Level
Senior
Location
New York, New York, United States
Personality Overview

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Priorities

Topics Stephen cares about

Retail Media Measurement
His current role at Best Buy is focused on engineering innovative reporting and modern ad measurement to drive actionable impact for advertisers at scale.
Data-Informed Marketing
At Meta, he used advanced analytics and experimentation to drive data-informed marketing and product decisions, scaling sales impact from $200M to $1B.
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Career

Work history

6-2025
Senior Director, Ads Analytics
Best Buy
1-2019 - 5-2025
Marketing Science Partner
Meta
7-2018 - 1-2019
Associate Director, Data Engineering
360i
9-2017 - 7-2018
Associate Director, Data Science
360i
3-2016 - 9-2017
Manager, Digital Analytics
360i
In the press

Media appearances

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Education
2007 - 2011
Bachelor of Science
University of Alabama at Birmingham
2007 - 2011
Bachelor of Arts
University of Alabama at Birmingham
Social presence
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Behavioral profile

DISC profile (public)

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