Stephen is the Senior Director of Ads Analytics at Best Buy, where he leads client measurement and reporting for the companys retail media network. A graduate of the University of Alabama at Birmingham, his expertise lies in data science and engineering, previously scaling sales impact to $1B at Meta.
He co-authored an article with Boston Consulting Group on marketing measurement for the biopharmaceutical industry.
Read the full overview →They don’t mind taking a stand if they believe in something. They measure a product on its merit but can be influenced by strong testimonials. They respond well to objective pitches but also attach some value to relationships.
Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.
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