Stephen Truso, CFP®, ChFC®, CLU®, RICP®, CISP

Examiner
DISC Type : cs

Senior Vice President, Business Development & National Account Manager at Benefit Bank Distributors, Inc

St Paul, Minnesota, United States

Overview

Stephen is the Senior Vice President of Business Development at Benefit Bank Distributors, a leading independent provider of life and annuity solutions. An alumnus of the University of St. Thomas, his expertise is highlighted by certifications like Retirement Income Certified Professional and Certified Retirement Counselor.

Beyond his extensive career in financial services, Stephen has a notable interest in the US Navy. This points to a personal appreciation for military history, naval affairs, or veteran support, adding a unique dimension to his professional profile.

Unique fact: He is a Retirement Income Certified Professional (RICP®).

Personality Overview

Late Adopter

Overcautious

Status Quo Seeker

They do not like taking risks at all and go for proven options in the end.  The only way to convince them is by showing them examples and ample proof. They are always well-planned and adopt a systematic approach.

Topics They Care About

Retirement Income
Holds both the Certified Retirement Counselor and Retirement Income Certified Professional designations, showcasing a specialized focus on creating sustainable income for retirees.
Annuity Solutions
His firm is the number one independently owned provider of annuity solutions, placing him at the center of this product market.
Financial Distribution
His role as a National Account Manager involves developing and managing the distribution channels for financial products.

Media Appearances

Stephen has no verified media appearances

Work History

1-2025
Senior Vice President, Business Development & National Account Manager at Benefit Bank Distributors, Inc
1-2003 - 1-2025
Senior Vice President at U.S. Bancorp Investments, Inc.
1-2003 - 7-2010
Vice President at U.S. Bancorp Investments, Inc.
Life Insurance Product Manager at Securian Financial
Director at SPIRE Credit Union

Education

1977 - 1981
BA from University of St. Thomas
Financial Planning and Services from The American College of Financial Services

More Information

Social Presence :

Prographics :

Exp : 22 Location : St Paul, Minnesota, United States Job Level : Leadership Designation : Senior Vice President, Business Development & National Account Manager at Benefit Bank Distributors, Inc
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Insights For Selling To Stephen

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't push them too hard to make fast decisions, give them time
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Stephen is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Stephen

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Stephen move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Stephen take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Stephen

Personality Compatibility


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