Sterling Jackson

Trailblazer
DISC Type : DI

CMO, Division Head of Marketing at JPMorganChase

United States

Overview

Sterling is an AI-driven Chief Marketing Officer with over 20 years of experience scaling B2B SaaS and fintech companies like JPMorganChase and UserTesting through two IPOs. He holds a degree in Cognitive Psychology from Stanford and is known for being innovative, strategic, and compassionate.

He is passionate about mentorship, frequently offering guidance and encouragement to his mentees on navigating their careers and learning from failure. His academic background in human cognition informs his customer-centric approach to marketing, focusing on understanding the why behind consumer behavior.

Sterling is a storyteller who specializes in designing systems and experiences that turn customers into fanatics and products into passions.

Personality Overview

Friendly But Fast

Charismatic

Achievement-Oriented

They are more likely to accept new and exciting technologies.  A combination of speed and relationship gets the best response from them. They are charming and can persuade others to support their decisions.

Topics They Care About

AI in Marketing
He actively posts about how AI is rewriting marketing, transforming buyer journeys, and enabling unprecedented speed and scale in execution.
Generative Engine Optimization
He is focused on the shift from traditional SEO to GEO, optimizing content for AI-driven search results from platforms like Google AI Overviews and ChatGPT.
Customer Experience
His career at UserTesting and Qualtrics, along with certifications and publications, shows a deep and long-standing expertise in CX design and strategy.

Media Appearances

Sterling has no verified media appearances

Work History

12-2023
CMO, Division Head of Marketing at JPMorganChase
Vice President, Marketing at UserTesting
1-2017 - 12-2018
Senior Director, Marketing (QuickBooks) at Intuit
Head of Customer Marketing at Qualtrics
Chief of Staff, Marketing at HP

Education

Cognitive Psychology from Stanford University
Master of Business Administration - MBA from University of Colorado

More Information

Social Presence :

Prographics :

Exp : 3 Location : United States Job Level : Leadership Designation : CMO, Division Head of Marketing at JPMorganChase
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Insights For Selling To Sterling

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Ask them for a lunch or coffee once some rapport has been established
  • Give them control of the sales process

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don't make any commitments that you might not be able to fulfill
  • Avoid unnecessary negativity or slowness

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sterling is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Sterling

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Sterling move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Sterling take some risk or not?

  • If necessary, they will be ready to take risks.

You And Sterling

Personality Compatibility


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