Steve Appleby

Doer
DISC Type : ds

Head of Engineering at Transport for Greater Manchester

United Kingdom

Overview

Steve Appleby is a seasoned engineering leader with over 40 years of experience, currently serving as the Head of Engineering at Transport for Greater Manchester. He specializes in transport operations, zero-emissions fleet strategy, and driving technological change in the public transport sector. People who have worked with him describe him as an inspirational and great leader.

Outside of his professional life, Steve has an interest in different forms of engineering and transport, including railways and naval ships. He also follows Fireproof Studios Ltd, a British video game development company, suggesting an interest in mobile gaming.

As an engineer, he was mightily impressed after seeing a new Type 26 global warship up close during a family day.

Personality Overview

Risk-Accepting

Strategic Planner

Fast-paced

They might take some time to make their mind up but once they do, they don't change it easily.  They exhibit a rare combination of being result-oriented but patient at the same time. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Zero-Emission Transport
He has held specialist roles at TFGM focused on developing and executing the strategy to migrate the Bee Network to a zero-emission vehicle fleet.
Predictive Maintenance
He has championed new technology platforms to cut maintenance downtime and drive efficiency, believing in a modern approach to transport engineering.
Fleet Operations
His career demonstrates extensive expertise in operations management, transportation planning, and procurement for large bus and rail fleets.

Media Appearances

Steve has no verified media appearances

Work History

11-2025
Head of Engineering at Transport for Greater Manchester
11-2023 - 11-2025
Zero emissions fleet specialist at Transport for Greater Manchester
5-2023 - 11-2023
Fleet Manager at Transport for Greater Manchester
12-2022 - 5-2023
Untitled at In between roles
5-2022 - 5-2023
Contract Mobilisation Programme Lead at Arriva Bus (UK)

Education

1975 - 1979
Education details unavailable from raincliffe

More Information

Social Presence :

Prographics :

Exp : 4 Location : United Kingdom Job Level : Mid-senior Designation : Head of Engineering at Transport for Greater Manchester
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Insights For Selling To Steve

During A Call Or A Meeting

DO's

  • Stick to your standard pitch and qualifying script, don't try to wing it
  • During followups, use phone or text if needed, they should be fine
  • Let them know of potential risks but suggest mitigation methods alongside

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't go over them unless you are left with no other option
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Steve is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Steve

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Steve move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Steve take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Steve

Personality Compatibility


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