Steve Bauer

Initiator
DISC Type : Di

Founder at Bauer Consulting Group

St Louis, Missouri, United States

Overview

Steve is an AI strategy consultant with over 27 years of experience in global communications. He founded Bauer Consulting Group to help organizations use AI and integrated marketing to accelerate growth. People describe him as having high intellect and integrity, being a detail-oriented team player, and friendly.

After beginning his career teaching English to over 500 students in Mexico, Steve transitioned into the corporate world. He and his wife moved from Chicago to the St. Louis area, where he has been an active member of the local marketing and tech community.

He is a founding member of the University of Missouri St. Louis (UMSL) Digital Media Marketing Advisory Board.

Personality Overview

Confident

Risk-Accepting

Conviction Driven

They measure a product on its merit but can be influenced by strong testimonials.  They respond well to objective pitches but also attach some value to relationships. They don’t mind taking a stand if they believe in something.

Topics They Care About

AI Strategy
He founded his own consulting firm specifically to help business leaders develop and implement AI strategies to accelerate growth and navigate corporate transformation.
Generative AI in PR
He has participated in public discussions about the seismic changes Generative AI is creating for the public relations and communications industry.
Career Transitions
After being impacted by layoffs after 15 years at a firm, he launched his own company, sharing his journey of starting a new chapter.

Media Appearances

Steve has no verified media appearances

Work History

8-2025
Founder at Bauer Consulting Group
2-2010 - 5-2025
SVP & Senior Partner at Fleishman-Hillard
2-2006 - 1-2010
Vice President at Edelman
1998 - 2006
Group Manager at Weber Shandwick
8-1997 - 8-1998
Teacher at Instituto Mexicano Norteamericano de Relaciones Culturales de Saltillo, A.C.

Education

8-1993 - 5-1997
Bachelor of Science from Indiana University Bloomington
1989 - 1993
Education details unavailable from West Lafayette Jr/Sr High School

More Information

Social Presence :

Prographics :

Exp : 20 Location : St Louis, Missouri, United States Job Level : Leadership Designation : Founder at Bauer Consulting Group
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Insights For Selling To Steve

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Get them to a point where they are ready to bat for your product internally

DONT's

  • Don’t be very informal even if they are being so themselves
  • Don't be unorganized, be prepared for the pitch
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Steve is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Steve

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Steve move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Steve take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Steve

Personality Compatibility


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