Francesca Castagno

Questioner
DISC Type : c

Group Product Manager at Financial Times

London, England, United Kingdom

Overview

Francesca has no verified overview

Personality Overview

Cautious & Analytical

Not Easily Convinced

Systematic

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to analyze every situation thoroughly.
 While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Francesca has no verified topics they care about

Media Appearances

Francesca has no verified media appearances

Work History

3-2022
Group Product Manager at Financial Times
6-2021
Co-Chair, FT Families D&I Network at Financial Times
1-2018 - 2-2022
Senior Product Manager - Marketing Technology at Financial Times
3-2014 - 1-2015
Marketing Executive - Retention at Guardian News & Media
6-2013 - 2-2014
Marketing Executive - Retention & Engagement at Nuffield Health

Education

2013 - 2014
Postgraduate Diploma from The Institute of Direct and Digital Marketing
2007 - 2010
BSc (Hons) from University of Brighton

More Information

Social Presence :

Prographics :

Exp : 11 Location : London, England, United Kingdom Job Level : Middle Designation : Group Product Manager at Financial Times
URL has been copied!

Insights For Selling To Francesca

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • If you have a lower priced product compared to the competition, call out the same
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Francesca is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Francesca

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Francesca move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Francesca take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Francesca

Personality Compatibility


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