Steve Borochoff

Captain
DISC Type : SD

Strategic Advisor at Acqubit

Los Angeles Metropolitan Area, United States

Overview

Steve is a dynamic senior sales leader specializing in scaling businesses in software, IoT, and AI. Colleagues describe him as tenacious, smart, organized, and detail-oriented. He holds a Bachelors degree in Electrical Engineering from the Georgia Institute of Technology and excels in developing go-to-market strategies for enterprise and OEM markets.

Outside of his primary roles, Steve is an active angel investor with Tech Coast Angels, a venture group he joined in 2014. He channels his expertise into advising multiple early-stage technology companies, focusing on innovative fields like robotics, AI-driven analytics, and 3D sensors.

Unique fact: Early in his career, he was the recipient of the Sherman Fairchild Annual Award for Professionalism in Sales.

Personality Overview

Long-Term Thinker

Consummate Professional

Planner & Achiever

They might take some time to make their mind up but once they do, they don't change it easily.  They exhibit a rare combination of being result-oriented but patient at the same time. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Go-to-Market Strategy
His professional summary and consulting work highlight expertise in formulating and refining go-to-market strategies to scale revenue for tech companies.
Startup Advising
He serves as a strategic advisor for multiple startups in robotics, AI, and defense technology, demonstrating a passion for mentoring new ventures.
Angel Investing
He has been a member and investor with Tech Coast Angels since 2014, actively participating in the early-stage investment community.

Media Appearances

Steve has no verified media appearances

Work History

Strategic Advisor at Acqubit
Strategic Advisor at Behavioral Signal Technologies
Strategic Advisor | Artificial Intelligence | Robotics | Automotive at Eyeris Technologies
VP Global Sales | OEM | Enterprise Software at Condusiv Technologies
VP Sales Consultant at Borochoff Management Consultants

Education

Bachelor's degree from Georgia Institute of Technology

More Information

Social Presence :

Prographics :

Exp : N/A Location : Los Angeles Metropolitan Area, United States Job Level : Senior Designation : Strategic Advisor at Acqubit
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Insights For Selling To Steve

During A Call Or A Meeting

DO's

  • Let them know of potential risks but suggest mitigation methods alongside
  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • During followups, use phone or text if needed, they should be fine

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't take their patience for granted, avoid long-winding sermons
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Steve is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Steve

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Steve move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Steve take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Steve

Personality Compatibility


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