Steve Coyle

Questioner
DISC Type : c

Senior Account Manager at T4media

Horley, England, United Kingdom

Overview

Steve Coyle is the Group Sales Manager at T4media, specializing in driving business growth through hyper-local brand visibility. He has nearly a decade of experience helping businesses connect with their target markets by using tangible, high-impact advertising like AdNozzle fuel pump ads to stay front-of-mind with customers.

Outside of his sales management role, Steve is deeply passionate about football, enjoying playing, coaching, and watching the sport. He also enjoys playing snooker.

He believes marketing isnt a sprint but a rhythm; the brands that win are the ones that show up consistently at a deliberate pace.

Personality Overview

Systematic

Not Easily Convinced

Value Seeker

They prefer to do thorough analysis of any situation.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Local Advertising
He focuses on helping businesses connect with their target market within specific catchment areas to maximize advertising budget and impact.
Football
Described as his "happy place, " he is involved in playing, coaching, and watching football and will happily discuss it for hours.
Tangible Marketing
Advocates for strategies that put a brand physically into customers' hands, such as fuel pump advertising, to cut through digital noise.

Media Appearances

Steve has no verified media appearances

Work History

8-2015
Senior Account Manager at T4media
10-2014 - 8-2015
Business Development Manager at Whathouse
10-2014
Advertising Consultant at Outsourced Sales & Marketing Ltd (OSAM)
1-2012 - 1-2013
Director at S.2.A Marketing Limited
1-2011 - 12-2011
senior broker at Outsourced Sales & Marketing Ltd (OSAM)

Education

1988 - 1991
Education details unavailable from Sandown High School

More Information

Social Presence :

Prographics :

Exp : 13 Location : Horley, England, United Kingdom Job Level : Middle Designation : Senior Account Manager at T4media
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Insights For Selling To Steve

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Steve is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Steve

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Steve move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Steve take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Steve

Personality Compatibility


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