Steve Cullen

Wildcard
DISC Type : isc

Senior Quality Systems Manager at fairlife, LLC

Grand Rapids, Michigan, United States

Overview

Steve Cullen is a Senior Quality Systems Manager at fairlife, LLC, with extensive experience in food safety and quality systems. A Michigan State University graduate in Biochemistry and Molecular Biology, he specializes in driving GFSI and ISO certifications and overseeing audit programs, leveraging a background that began at Cargill.

He is personally invested in Michigans community events, showing strong support for the Meijer State Games of Michigan, an Olympic-style event for local athletes. This is a personal interest, as his wife, Julie Cullen, is the director of the organization.

An interesting fact is that Steves employer, fairlife, LLC, is a sponsor of the Meijer State Games of Michigan, the very event that his wife directs.

Personality Overview

Requires Proof

Friendly But Slow

ROI Driven

They are often friendly and nice, but can sometimes suprise you with their piercing questions  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They typically tend to be late adopters even when they seem friendly and excited about what you have to sell

Topics They Care About

Food Safety Systems
His career at both Cargill and fairlife has been dedicated to implementing and leading food safety management systems, including HACCP and GFSI certifications.
Quality Systems Compliance
His current senior role involves driving ISO certification and overseeing quality, safety, and environmental audit programs across multiple manufacturing sites.
Michigan Community Sports
He publicly supports his wife's work as the Director of the Meijer State Games of Michigan, a statewide amateur sports event his company also sponsors.

Media Appearances

Steve has no verified media appearances

Work History

1-2025
Senior Quality Systems Manager at fairlife, LLC
7-2022 - 1-2025
Quality Systems Manager at fairlife, LLC
8-2018 - 7-2022
GFSI Compliance Manager at fairlife, LLC
9-2016 - 8-2018
Food Safety Specialist at Cargill
7-2015 - 9-2016
Food Safety, Quality, and Regulatory Chemist at Cargill

Education

2011 - 2015
Biochemistry and Molecular Biology from Michigan State University

More Information

Social Presence :

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Exp : 10 Location : Grand Rapids, Michigan, United States Job Level : Middle Designation : Senior Quality Systems Manager at fairlife, LLC
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Insights For Selling To Steve

During A Call Or A Meeting

DO's

  • Share testimonials from known people and give multiple examples of product value
  • Persuade objectively how your product will help them achieve their goals
  • Help them realize that there is no personal risk in making this decision

DONT's

  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Steve is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Steve

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Steve move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Steve take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Steve

Personality Compatibility


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