Steve Dawson

Pioneer
DISC Type : isd

Board Member at British Tech Advisors (B.TA)

Singapore

Overview

Steve Dawson is the founder of Asia Market Entry, a Singapore-based firm that helps technology companies expand into the APAC region. With 25 years in enterprise software, he also serves as a Board Member for British Tech Advisors. Colleagues often describe him as authentic and transparent.

His experience as the first on-the-ground employee building a tech companys APAC presence directly inspired him to found his own firm to solve those same challenges for others.

Personality Overview

Dynamic But Sincere

Friendly But Fast

Decisive But Friendly

They have the unique ability to win both love and respect from their team (or outsiders)  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed If they are convinced, they can become very strong champions for your product

Topics They Care About

APAC Market Entry
As the founder of Asia Market Entry, his entire focus is helping international tech companies establish a strong foothold and generate revenue in the Asia-Pacific region.
Sales Pipeline Creation
He believes creating a sales pipeline is the truest test of market entry, focusing on tangible revenue creation as the primary goal for companies expanding into Asia.
Go-to-Market Strategy
He advises companies on pragmatic GTM strategies for Asia, including direct sales, channel partnerships, and building a foundational local team to drive growth.

Media Appearances

Steve has no verified media appearances

Work History

10-2025
Board Member at British Tech Advisors (B.TA)
2-2025
NZTE Beachhead Advisor for Asia at New Zealand Trade and Enterprise
1-2016
CEO and Founder at Asia Market Entry
11-2020 - 11-2025
CEO and Founder at Australia Market Entry
7-2016 - 2-2021
Managing Director, APAC at Kollective Technology

Education

1994 - 1998
Bachelor of Science (BSc) from University of Plymouth

More Information

Social Presence :

Prographics :

Exp : 10 Location : Singapore Job Level : Leadership Designation : Board Member at British Tech Advisors (B.TA)
URL has been copied!

Insights For Selling To Steve

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • During followups, use calls or text if needed, they should be fine

DONT's

  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t hesitate from asking questions or pushing them, but take a formal approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Steve is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Steve

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Steve move?

  • They are generally fast movers and can take quick decisions
  • Can Steve take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Steve

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.