Michael Dominguez

Supporter
DISC Type : s

CEO - Founder at SR Direct

Boca Raton, Florida, United States

Overview

Michael Dominguez is the founder and CEO of SR Direct, a platform dedicated to transforming senior care by helping physicians build sustainable, independent practices. With a Masters in Investment Management and a background in business development at Gartner, he focuses on growth without causing physician burnout. Colleagues describe him as driven, dedicated, and a knowledgeable leader.

He holds CompTIA Linux+ and CIW JavaScript Specialist certifications, an unusual technical skillset for a CEO in the healthcare space.

Personality Overview

Calm

Social Proof Driven

Procedural

They are unlikely to become strong champions as they don't prefer pushing other people.  Their motivation stems from the impact that their decisions can have on the organization.
 They are good and approachable with everyone, internally and externally.

Topics They Care About

Senior Care Transformation
Founded SR Direct to help physicians launch independent senior care practices, opposing a high-volume, profit-first model that he believes compromises patient care.
Physician Well-being
His company's mission is to help doctors grow practices "without the burnout of corporate systems, " a topic he frequently posts about.
Healthcare Entrepreneurship
Founded two companies, SR Direct and Sales Rally, focused on providing physicians and practices with business development and operational support to grow independently.

Media Appearances

Michael has no verified media appearances

Work History

1-2025
CEO - Founder at SR Direct
1-2019
CEO - Founder at Sales Rally
Business Development Manager - Financial Sector at Gartner
5-2017 - 5-2018
Sales Manager at SmartProcure
2-2017 - 5-2017
Account Executive at SmartProcure

Education

2012 - 2013
Master of Investment Management and Financial Management from Creighton University
2016 - 2017
Associate of Science (A.S.) from Broward College

More Information

Social Presence :

Prographics :

Exp : 8 Location : Boca Raton, Florida, United States Job Level : Leadership Designation : CEO - Founder at SR Direct
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Talk about refund and cancellation policy if the need arises
  • Engage other key stakeholders on their side and leverage if they approve of your product
  • Pause and ask them if they have any questions

DONT's

  • Don’t keep pushing them for a straight answer, just make your own conclusions
  • Don’t don the salesperson avatar, be the friendly advisor instead
  • Avoid saying anything that sounds like a risky proposition

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Low-risk, go-ahead from other stakeholders and successful evaluation as per process matter the most to them.
  • Will you ever get a clear answer from Michael

  • They don’t say no very often, and can take you around in circles sometimes.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • They do not like to rush and can be quite slow in their decision making.

  • Can Michael take some risk or not?

  • They are risk-averse and like to make decisions that others support.

You And Michael

Personality Compatibility


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