Steve Hatt

Observer
DISC Type : ci

Marketing Manager at Primafruit

London Area, United Kingdom

Overview

Steve Hatt is a Marketing Manager at Primafruit, specializing in the fresh produce sector. With a background that includes marketing roles at Thanet Earth, he possesses significant experience supplying fresh fruit and salad crops to major UK retailers like Waitrose & Partners. He attended East Kent College.

Outside of the produce industry, Steve demonstrates a keen interest in the strategies of major global consumer brands. He follows the marketing and branding approaches of large fast-moving consumer goods (FMCG) companies like Procter & Gamble and Unilever.

His previous company, Thanet Earth, utilizes vast greenhouses for growing salad crops that also function as power stations.

Personality Overview

Assertive

Value Driven

Curious

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally good communicators and can be hard to convince. They ask a lot of questions and rely heavily on information and collaterals.

Topics They Care About

Fresh Produce Marketing
He has built his career marketing fresh produce, from salad crops at Thanet Earth to his current role managing marketing for fruit supplier Primafruit.
Retailer Partnerships
His work involves specializing in the sourcing and supply of fresh fruit for major UK retail partners, specifically highlighting a relationship with Waitrose & Partners.
Sustainable Horticulture
His experience at Thanet Earth, a company known for its vast greenhouses that also operate as power stations, points to a familiarity with innovative and sustainable growing practices.

Media Appearances

Steve has no verified media appearances

Work History

1-2018
Marketing Manager at Primafruit
5-2014 - 1-2018
Marketing Manager at Thanet Earth Marketing
7-2012 - 4-2014
Marketing Coordinator at Thanet Earth Marketing
11-2007 - 12-2012
Apprenticeship Development Advisor at Kent County Council
Apprenticeship Development Advisor at Kent County Council

Education

Education details unavailable from Esst Kent College

More Information

Social Presence :

Prographics :

Exp : 18 Location : London Area, United Kingdom Job Level : Middle Designation : Marketing Manager at Primafruit
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Insights For Selling To Steve

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Ask them questions to understand their needs better while staying affable
  • Help them realize that there is no personal risk in making this decision

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Steve is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Steve

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Steve move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Steve take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Steve

Personality Compatibility


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