Steve Houston

Questioner
DISC Type : c

Founder/Owner at Compass Communications, LLC

Greater St. Louis, United States

Overview

Steve Houston is the Founder and Owner of Compass Communications, LLC, a public relations firm serving the St. Louis business community for over 25 years. A graduate of Creighton University, he leverages his background as a journalist and TV assignment editor to specialize in B2B media relations, strategic planning, and crisis communications.

He shows a strong connection to the St. Louis area, frequently highlighting the community work of local organizations and unions. His interests appear to align with major local entities, including Creighton University and Ameren, reflecting his deep professional and personal roots in the region.

He successfully transitioned from being an award-winning reporter and editor to founding his own PR agency.

Personality Overview

Not Easily Convinced

Systematic

Price-Sensitive

They prefer to analyze every situation thoroughly.
  It is quite likely of them to ask for pricing or other concessions. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

B2B Public Relations
With over two decades of experience, he focuses on strategic communications for clients in construction, real estate, finance, and law within the St. Louis market.
Media Relations
His background as a reporter for KMOX Radio and an assignment editor for KMOV-TV gives him a unique expertise in securing media placements.
St. Louis Community
He actively shares stories about local businesses and the community involvement of organizations like the IBEW/NECA partnership.

Media Appearances

Steve has no verified media appearances

Work History

2-2015
Founder/Owner at Compass Communications, LLC
4-1998 - 1-2015
Account Supervisor at Casey Communications
1991 - 1998
Assignment Editor at KMOV-TV
1982 - 1991
Reporter at KMOX Radio

Education

1976 - 1980
BA from Creighton University
Education details unavailable from St. Louis Priory

More Information

Social Presence :

Prographics :

Exp : 44 Location : Greater St. Louis, United States Job Level : N/A Designation : Founder/Owner at Compass Communications, LLC
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Insights For Selling To Steve

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Tell them that you will come back if you don’t have a good answer for a question
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Steve is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Steve

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Steve move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Steve take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Steve

Personality Compatibility


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