Steve Johnson

Energizer
DISC Type : I

Senior Director, Strategic Insights & Analytics at PepsiCo

Allen, Texas, United States

Overview

An insights and analytics professional with over 20 years of experience, Steve is the Senior Director of Strategic Insights & Analytics at PepsiCo. He specializes in using diverse data sources to uncover growth opportunities and drive fact-based decisions. He holds an MA from the University of New Hampshire.

He focuses on opportunities at the intersection of human, analytic, and business understanding.

Personality Overview

Enthusiastic

Believer

Imaginative

They are friendly, approachable and love to make new connections.  They are really good at seeing what the long-term impacts of their decisions could be. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Shopper Analytics
Leverages POS and shopper card data from sources like dunnhumby and EYC to answer key business questions and identify significant growth opportunities.
Data-driven Strategy
Uses social intelligence, primary, and secondary data to support fact-based decision making and move the right strategic initiatives forward within the organization.
Consumer Growth
Passionate about finding growth by understanding the intersection of human behavior, data analytics, and core business needs.

Media Appearances

Steve has no verified media appearances

Work History

4-2015
Senior Director, Strategic Insights & Analytics at PepsiCo
12-2012 - 5-2015
Director, Strategy & Insights, National Brands at PepsiCo
6-2011 - 12-2012
Senior Manager, Business Strategy & Analytics at PepsiCo
1-2011 - 6-2011
Manager, Portfolio Analytics at Frito Lay
5-2010 - 1-2011
Insights Manager, Tostitos at Frito Lay

Education

1998 - 2000
MA from University of New Hampshire
B.A. from University of Missouri-Columbia

More Information

Social Presence :

Prographics :

Exp : 24 Location : Allen, Texas, United States Job Level : Senior Designation : Senior Director, Strategic Insights & Analytics at PepsiCo
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Insights For Selling To Steve

During A Call Or A Meeting

DO's

  • Do some small talk, ask them how things are going on their side
  • Invite them for a lunch or a drink/coffee
  • Share some stories about how you you have helped people in similar positions succeed

DONT's

  • Avoid cutting into their flow
  • Don’t assume a yes just because they have not said no
  • Don’t push them to make a decision too fast, let them get comfortable first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Steve is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Steve

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Steve move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Steve take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Steve

Personality Compatibility


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