Steve Ladd

Observer
DISC Type : ci

Sales & Customer Service Manager at Cay Power Products Company

Houston, Texas, United States

Overview

Steve Ladd is an experienced Sales Manager at Cay Power Products Company, where he serves as the Hatz Industrial Engine Distributor for a multi-state territory. His background includes sales of industrial engines, generators, and heavy construction equipment across Texas. He holds an Associates Degree from ITT Technical Institute-Houston North.


He has direct experience managing turnkey installations for both commercial and residential generators.

Personality Overview

Value Driven

Assertive

Example Seeker

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They often ask many questions and rely heavily on information and documentation.

Topics They Care About

Hatz Diesel Engines
He actively promotes Hatz engines and the importance of using genuine parts for maintenance to ensure peak performance and longevity for various applications.
Industrial Power Solutions
His career includes selling and managing various power products, including industrial engines for Kubota and Hatz, as well as PTO and portable generators.
OEM & Dealer Support
A core part of his role involves working with Original Equipment Manufacturers and developing the dealer network throughout his territory.

Media Appearances

Steve has no verified media appearances

Work History

10-2019
Sales & Customer Service Manager at Cay Power Products Company
9-2018 - 10-2019
Kubota Industrial Engine and Generator Sales South Texas at Loftin Equipment Co.
4-2018 - 8-2018
Territory Sales Manager at BlueLine Construction Equipment & Services
1-2017 - 3-2018
Trade Sales Consultant at Pella Windows and Doors
9-2015 - 10-2016
Sales at Generators of Houston

Education

1996 - 1998
Associates Degree from ITT Technical Institute-Houston North

More Information

Social Presence :

Prographics :

Exp : 32 Location : Houston, Texas, United States Job Level : Middle Designation : Sales & Customer Service Manager at Cay Power Products Company
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Insights For Selling To Steve

During A Call Or A Meeting

DO's

  • Focus on immediate action-items rather than the larger goals
  • Help them understand the risk aspect fully while inspiring confidence
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Steve is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Steve

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Steve move?

  • They like to analyze well and then make their decisions.
  • Can Steve take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Steve

Personality Compatibility


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