Leda Maria Angelis

Critic
DISC Type : C

Vice-presidente do grupo at Novaquest

São José dos Campos, São Paulo, Brazil

Overview

Leda Maria de Angelis Martos serves as the Vice President of the Novaques group and Head of People & CX at NovaQuest Contact Center. An expert in corporate branding with an Executive MBA from FGV, colleagues describe her as resilient, empathetic, and passionate, with a natural talent for leadership and communication.

She is passionate about experiential learning, drawing significant professional insights from international trips, such as an immersion in Israel that she credits with developing her resilience. Leda values learning from different cultures and applying those takeaways to her work, whether from Silicon Valleys innovation culture or Disneys attention to detail.

Leda and her team received a prestigious award at CMS Brasil in the BPO Collection and/or Service category, a moment she described as making her "heart beat differently. "

Personality Overview

Critic

Information Seeker

Precise

They enjoy working alone and do not rely on others very often.  They don’t appreciate bells and whistles unless backed by data. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Customer Experience
As the Head of CX, she is focused on creating a positive customer journey, drawing inspiration from the attention to detail she observed on a trip to Disney.
Team Empowerment
She publicly celebrates her team's achievements, such as winning a campaign for Mercado Pago, attributing the success to the collective strength of her people.
Experiential Learning
Values learning through direct experience, highlighting how trips to Israel and Silicon Valley provided her with deeper lessons on resilience and culture than on just business or technology.

Media Appearances

Leda has no verified media appearances

Work History

1-2025
Vice-presidente do grupo at Novaquest
8-2018 - 1-2025
Head Of Human Resources at NovaQuest Contact Center
1-2018 - 1-2025
Head of people & CX at NovaQuest Contact Center
1-2006 - 8-2018
Legal and commercial manager at NovaQuest Contact Center

Education

2021 - 7-2023
Executive MBA from FGV - Fundação Getulio Vargas
2020 - 2020
Personal Branding from ESPM Escola Superior de Propaganda e Marketing

More Information

Social Presence :

Prographics :

Exp : 20 Location : São José dos Campos, São Paulo, Brazil Job Level : N/A Designation : Vice-presidente do grupo at Novaquest
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Insights For Selling To Leda Maria

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Don’t try too hard to build a relationship with them
  • Don't give superficial answers, they are easily rattled by them
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Leda Maria is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Leda Maria

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Leda Maria move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Leda Maria take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Leda Maria

Personality Compatibility


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