Steve Lee

Collaborator
DISC Type : is

Branch Manager at George Browns

Luton, England, United Kingdom

Overview

Steve Lee is a long-serving Branch Manager at George Browns, where he has worked since 1982. He was instrumental in establishing the domestic grass machinery division and later founded the professional grass machinery division, which has become a significant part of the business. He is an alumnus of Vandyke Upper School.

He built a new professional machinery division from the ground up, selling to clients like golf courses, councils, and schools.

In 1988, Steve personally sold over 85 ride-on mowers, demonstrating his strong sales acumen early in his career.

Personality Overview

Good Listener

Consensus Builder

Example Driven

Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.  Win-win scenarios can appeal strongly to them. They are more likely to go for proven solutions.

Topics They Care About

Grounds Care Machinery
Has spent his entire career in the grass machinery sector, personally building two successful new business divisions for George Browns from scratch.
Business Development
Successfully established and grew a professional machinery division in a new market for his company, turning it into a major revenue stream.
B2B Sales
Focuses on selling sophisticated, high-value machinery to a diverse client base that includes golf courses, councils, contractors, and schools.

Media Appearances

Steve has no verified media appearances

Work History

6-2000
Branch Manager at George Browns

Education

1978 - 1982
Education details unavailable from Vandyke upper school

More Information

Social Presence :

Prographics :

Exp : 25 Location : Luton, England, United Kingdom Job Level : Middle Designation : Branch Manager at George Browns
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Insights For Selling To Steve

During A Call Or A Meeting

DO's

  • When asking them questions, sound relatable and informal
  • Show genuine interest in solving their problems
  • Use phrases like ‘trust me when’, ‘your team will love’ etc.

DONT's

  • Don’t get into excessive details unless prompted
  • Don’t push them to make decisions very fast, let them take their time
  • Don’t ask too many questions that sound too dry and objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Steve is

  • Relationship and rapport play a major role, followed by low risk and the presence of proof points.
  • Will you ever get a clear answer from Steve

  • They are diplomatic when the need arises; they hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Steve move?

  • They can take their time to reach decisions, even while they stay engaged and friendly.
  • Can Steve take some risk or not?

  • They are unlikely to take many risks.

You And Steve

Personality Compatibility


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