Steve Letnich

Enthusiast
DISC Type : i

Chief Executive Officer at Oscar Winski Company & Lafayette Steel and Aluminum

Greater Chicago Area, United States

Overview

Steve Letnich is a seasoned CEO with over 30 years of executive experience leading P&L for companies in the steel, manufacturing, and distribution industries. He is passionate about driving team-based profit and market share growth. Steve holds both a BA and a Masters degree from Purdue University.

Drawing on his background as a former athlete, Steves colleagues and mentees often refer to him as "Coach" due to his exceptional leadership and mentorship style. He played college football as a quarterback for both the Purdue Boilermakers and at the United States Air Force Academy.

Unique fact: Steve has an interest in aerospace, having attended the Air Force Academy and listing Lockheed Martin as a company of interest.

Personality Overview

Amiable & Agreeable

Story Driven

Consensus Focused

They are generally friendly, so be careful when relying on their word.  They are more about building relationships than just cutting deals. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Steel Industry Leadership
Has over 30 years of executive experience as a CEO and President for major steel processing, manufacturing, and distribution companies.
High-Performing Sales
Colleagues note his ability to create a high-performing sales culture and equip teams with the tools necessary to win in competitive markets.
Leadership as Coaching
Praised for his mentorship, he draws on his background as a former athlete and football quarterback to coach and develop his teams.

Media Appearances

Steve has no verified media appearances

Work History

1-2026
Chief Executive Officer at Oscar Winski Company & Lafayette Steel and Aluminum
8-2023 - 1-2026
President at Coilplus, Inc.
1-2019 - 7-2023
President/COO at Contractors Steel Company & Borrmann Metal Center
1-2016 - 1-2019
VP of Sales Outokumpu Stainless, Americas at Outokumpu
7-2013 - 1-2016
Executive Vice President & Chief Commercial Officer at Castle Metals

Education

1990 - 1991
Masters from Purdue University
1988 - 1990
BA from Purdue University

More Information

Social Presence :

Prographics :

Exp : 12 Location : Greater Chicago Area, United States Job Level : Leadership Designation : Chief Executive Officer at Oscar Winski Company & Lafayette Steel and Aluminum
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Insights For Selling To Steve

During A Call Or A Meeting

DO's

  • Ask them how their day is going or exchange some other pleasantries
  • Maintain high, positive energy and convey confidence
  • Give them the opportunity to lead the conversation where possible

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t be too formal with them, they trust informality more
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Steve is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Steve

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Steve move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Steve take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Steve

Personality Compatibility


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