Steve Lunceford

Commander
DISC Type : D

Founder + CEO at fCMO Partners

Washington DC-Baltimore Area, United States

Overview

Steve is the Founder and CEO of fCMO Partners, serving as a fractional Chief Marketing and Communications Officer for high-growth technology and government contracting firms. With over 30 years of experience at global organizations like PwC and Deloitte Digital, he specializes in brand building and data-driven marketing. He holds a B. S. from Radford University and completed an Executive Leadership Program at Yale.

Colleagues and clients describe Steve as a highly creative strategic partner, a consummate professional, and a strong leader. He has a keen interest in leveraging technology and data, frequently exploring AI tools and data science to generate actionable market intelligence from professional networks.

He was recently part of a team that won the 2024 Best Professional Services Website award from the Web Marketing Association.

Personality Overview

Candid & Clear

Impact-Driven

Risk-Taker

They respond well to strong and respectful communication.  More than the product, they care about the impact of the product. They take a lot of pride in personal achievements.

Topics They Care About

Fractional CMO Services
His current venture, fCMO Partners, focuses on providing senior marketing leadership to organizations that are not yet ready for a full-time executive.
B2B Marketing
His career at PwC and Deloitte centered on data-driven marketing for technology, media, and professional services industries, targeting sophisticated buyers.
LinkedIn Intelligence
He recently promoted a session on turning LinkedIn data into actionable market intelligence, highlighting the value of professional networks as a business asset.

Media Appearances

Steve has no verified media appearances

Work History

6-2025
Founder + CEO at fCMO Partners
6-2021 - 11-2024
Marketing Leader | Technology, Media & Telecommunications at PwC
3-2017 - 6-2021
Marketing Director, Technology, Media & Telecommunications at PwC
11-2014 - 2-2017
Marketing Director | PwC Experience Center at PwC's Digital Services
8-2011 - 10-2014
Specialist Leader at Deloitte Digital

Education

2009 - 2009
Executive Leadership Program from Yale School of Management
B.S. from Radford University

More Information

Social Presence :

Prographics :

Exp : 24 Location : Washington DC-Baltimore Area, United States Job Level : Leadership Designation : Founder + CEO at fCMO Partners
URL has been copied!

Insights For Selling To Steve

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Objectively showcase the impact that your product creates
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Do not spend too much time focusing on product tech or features
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Steve is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Steve

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Steve move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Steve take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Steve

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.