Steve Mathews

Observer
DISC Type : ci

President at Paceline Products, Inc.

Liberty, Missouri, United States

Overview

Steve Mathews is the founder and CEO of Paceline Products, Inc. , the creator of the industry-leading Chamois Buttr. A University of Kansas alumnus with a Physical Therapy license, he has been described by colleagues as an "astute" and "people-focused" leader, successfully growing his company for over three decades.

His professional and personal life are deeply intertwined through his passion for cycling. As a former competitive bicycle racer, his direct experience in the sport led to the creation of his companys flagship product. This connection to the cycling world remains a core part of his identity.

He developed the original formula for Chamois Buttr in his garage for his own use as a cyclist before turning it into a successful business.

Personality Overview

Curious

Value Driven

Example Seeker

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They ask a lot of questions and rely heavily on information and collaterals. They are generally good communicators and can be hard to convince.

Topics They Care About

Entrepreneurial Journey
Founded Paceline Products in 1993 based on a product he developed for personal use and has grown it consistently, demonstrating a long-term commitment to business growth.
Product Development
Utilized his background as a physical therapist and cyclist to invent a new product category and has since expanded the brand to include over 20 unique SKUs.
Leadership Transition
Recently transitioned from the role of President to CEO in early 2024, indicating a focus on the company's long-term strategic future and succession planning.

Media Appearances

Steve has no verified media appearances

Work History

1-1993
President at Paceline Products, Inc.
1993
Owner and Founder at Paceline Products, Inc.

Education

1975 - 1982
BS from The University of Kansas

More Information

Social Presence :

Prographics :

Exp : 33 Location : Liberty, Missouri, United States Job Level : Leadership Designation : President at Paceline Products, Inc.
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Insights For Selling To Steve

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Ask them questions to understand their needs better while staying affable
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Don’t rely excessively on your relationship with them to win the deal
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Steve is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Steve

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Steve move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Steve take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Steve

Personality Compatibility


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