Steve Phillips

Energizer
DISC Type : I

Chief Executive Officer at WRU - Welsh Rugby Union

Greater Cardiff Area, United Kingdom

Overview

Steve Phillips is a finance executive and Chartered Accountant who served as Chief Financial Officer before being promoted to Chief Executive Officer of the Welsh Rugby Union. A Physics graduate from Imperial College London, his expertise lies in corporate finance, restructuring, and M&A. His tenure at the WRU concluded in January 2023.

He describes himself as an outcome-driven leader who believes motivated staff and a healthy workplace culture are fundamental to success. He emphasizes clear and honest communication as a core part of his leadership style, regardless of the challenge at hand.

Unique fact: He resigned from his CEO position following significant public scrutiny over the WRUs internal workplace culture.

Personality Overview

Enthusiastic

Big Picture Person

Full Of Energy

They are people oriented, friendly and like creating new connections.  They are naturally enthusiastic, so take their promise with a pinch of salt. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Workplace Culture
States that workplace culture and motivated staff are fundamental to success. His tenure as CEO was notably impacted by public challenges related to this topic.
Financial Restructuring
As a Chartered Accountant and former CFO, he has a deep background in corporate finance, M&A, and financial analysis for large organizations.
Sports Governance
As the former head of a national sports body, he has direct experience with the complexities of stakeholder management in professional sports.

Media Appearances

Steve has no verified media appearances

Work History

3-2021
Chief Executive Officer at WRU - Welsh Rugby Union
9-2020 - 3-2021
Interim Chief Executive Officer at WRU - Welsh Rugby Union
3-2018
Non Executive Director at Port of Milford Haven
1-2008 - 12-2008
Patron at Shane Williams Testimonial Year
2-2007 - 9-2020
Chief Financial Officer at WRU - Welsh Rugby Union

Education

1982 - 1985
Physics from Imperial College London
1975 - 1982
Education details unavailable from Amman Valley Comprehensive School

More Information

Social Presence :

Prographics :

Exp : 27 Location : Greater Cardiff Area, United Kingdom Job Level : Leadership Designation : Chief Executive Officer at WRU - Welsh Rugby Union
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Insights For Selling To Steve

During A Call Or A Meeting

DO's

  • Talk anecdotally about the customer experience that your product offers
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Invite them for a lunch or a drink/coffee

DONT's

  • Avoid cutting into their flow
  • Avoid overloading them with too much detail
  • Don’t be too formal, focus on building comfort and trust

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Steve is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Steve

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Steve move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Steve take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Steve

Personality Compatibility


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