Steve Popernack

Observer
DISC Type : ic

Data Scientist at University Hospitals

Greater Cleveland, United States

Overview

Steve is a Data Scientist at University Hospitals with a career in data analysis spanning over three decades, including extensive experience in credit risk and business intelligence at KeyBank. He holds an MBA from Baldwin Wallace University and has specialized in SAS programming since 1990.

Outside of his data career, Steve is an entrepreneurial musician and the founder of TropiCuyahoga LLC. He is a versatile performer specializing in tropical and world music, playing the piano, ukulele, and otamatone, and has also published music for steel drum bands.

He is a data scientist by day and a professional tropical musician by night, who also plays the otamatone.

Personality Overview

Value Driven

Example Seeker

Curious

They often ask many questions and rely heavily on information and documentation.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Data Analytics in Healthcare
His current role as a Data Scientist at University Hospitals combines his deep technical skills with an interest in the healthcare industry.
Financial Risk Analysis
He has a significant background in analyzing credit scores and performance for small business accounts from his time as a Credit Risk Analyst at KeyBank.
Tropical & World Music
As a musician, he specializes in tropical styles with an emphasis on Polynesian music and has arranged pieces like "Jamaica Farewell" for steel bands.

Media Appearances

Steve has no verified media appearances

Work History

11-2025
Data Scientist at University Hospitals
2-2025
Freelance Musician at TropiCuyahoga
2-2022 - 6-2025
Business Intelligence Analyst at KeyBank
1-2011 - 8-2012
Volunteer Coordinator at Midwest SAS Users Group
1-2009 - 10-2009
Publications Coordinator - 2009 conference at Midwest SAS Users Group

Education

2009 - 2013
MBA from Baldwin Wallace University
1983 - 1987
BS from The University of Akron

More Information

Social Presence :

Prographics :

Exp : 24 Location : Greater Cleveland, United States Job Level : N/A Designation : Data Scientist at University Hospitals
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Insights For Selling To Steve

During A Call Or A Meeting

DO's

  • Share testimonials from known people and give multiple examples of product value
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Avoid making offhand commitments
  • Don’t brush off any concerns, take all questions seriously
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Steve is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Steve

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Steve move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Steve take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Steve

Personality Compatibility


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