Steve Robson in

Steve Robson

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Market Director - United Kingdom at Aston Martin Lagonda Ltd
📍 Gaydon, England, United Kingdom

As the UK Market Director for Aston Martin, Steve Robson leverages over 20 years of expertise in the luxury sports car industry. His career, including a significant tenure at McLaren, focuses on leading sales, marketing, and aftersales operations to drive brand loyalty and revenue growth.

Steves professional life is fueled by a personal passion. His parents encouraged him to pursue a career in the automotive industry because cars were his main hobby. This advice has guided him for over 31 years, proving that a genuine interest can be the foundation for long-term success.

His career began after his parents wisely advised him to turn his main hobby, cars, into his profession.

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Experience
12 Years
Current Role
Market Director - United Kingdom
Job Level
Mid-senior
Location
Gaydon, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Steve cares about

Luxury Automotive Brands
He has built his career working with iconic high-performance marques like Aston Martin and McLaren, leading their market presence in the United Kingdom.
Aftersales Strategy
Previously Head of Aftersales at McLaren, he has deep expertise in managing customer satisfaction and brand loyalty after the initial vehicle sale.
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Career

Work history

8-2025
Market Director - United Kingdom
Aston Martin Lagonda Ltd
3-2024 - 8-2025
Market Director - United Kingdom
McLaren Automotive Ltd
8-2020 - 3-2024
Market Director - Western Europe
McLaren Automotive Ltd
9-2018 - 8-2020
Head of Aftersales United Kingdom, Northern & Southern Europe.
McLaren Automotive Ltd
2-2013 - 6-2014
Regional Aftersales Manager Central region Saudi Arabia
Mohamed Yousuf Naghi Group.
In the press

Media appearances

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Education
1993 - 1997
Education details unavailable
Preston Technical College
Education details unavailable
West Denton High School
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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