Steve Taylor

Supporter
DISC Type : s

Senior Manager, Digital Marketing at OCLC

Telford, England, United Kingdom

Overview

Steve Taylor is a B2B digital marketing leader with over two decades of experience at OCLC, specializing in aligning sales and marketing through technology. A graduate of Birmingham City University with a Salesforce Pardot Specialist certification, he is described as forward-thinking, diligent, and innovative. Colleagues respect him for introducing new marketing approaches to drive growth.

Outside of his extensive professional commitments, Steve maintains a strong focus on continuous learning and curiosity, believing these are essential for anyone in the fast-evolving marketing technology field. He advocates for a "day one mentality, " constantly pushing himself and his team to improve and adapt to new challenges and opportunities.

He has been credited with implementing marketing automation at his companys European offices before it was adopted at their global headquarters in the US.

Personality Overview

Risk-averse

Procedural

Social Proof Driven

They prefer to follow rules and procedures.  They get along well with all people. They are unlikely to become strong champions as they don't prefer pushing other people.

Topics They Care About

Martech Evolution
Contributed to the "State of Martech" report and has a long history of implementing CRM and marketing automation tools like Pardot and Salesforce to prove ROI.
Library Technology
His role and posts focus on OCLC's mission, including e-resource management, hybrid learning, and data solutions for libraries, reflecting deep industry expertise.
Sales & Marketing Alignment
A core focus of his career has been using technology to link marketing spend to demonstrable ROI and ensuring the sales team benefits from qualified opportunities.

Media Appearances

Insightful Martech Conversation with OCLC's Steve Taylor. Featured in Clever Touch

See Now

Work History

9-2024
Senior Manager, Digital Marketing at OCLC
12-2015 - 9-2024
Digital Marketing Manager EMEA at OCLC
1-2011 - 12-2015
Marketing Manager - UK and Ireland at OCLC
7-2008 - 1-2011
Marketing Communications Executive at OCLC
7-2007 - 6-2008
Digital Strategist at Barkers

Education

1994 - 1998
BA (Hons) Business Studies from Birmingham City University
1992 - 1994
Education details unavailable from Halesowen College

More Information

Social Presence :

Prographics :

Exp : 28 Location : Telford, England, United Kingdom Job Level : Middle Designation : Senior Manager, Digital Marketing at OCLC
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Insights For Selling To Steve

During A Call Or A Meeting

DO's

  • Show willingness to accommodating their needs or requests
  • Talk about refund and cancellation policy if the need arises
  • Engage other key stakeholders on their side and leverage if they approve of your product

DONT's

  • Avoid saying anything that sounds like a risky proposition
  • Don’t use phrases like ‘there might be’, ‘we haven’t yet’, ‘latest technology’ etc.
  • Don’t rush them to make quick decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Steve is

  • Low-risk, go-ahead from other stakeholders and successful evaluation as per process matter the most to them.
  • Will you ever get a clear answer from Steve

  • They don’t say no very often, and can take you around in circles sometimes.

Insights For Deal Planning

    How fast (or slow) will Steve move?

  • They do not like to rush and can be quite slow in their decision making.

  • Can Steve take some risk or not?

  • They rarely take risks and prefer making decisions supported by others.

You And Steve

Personality Compatibility


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