Steven Cicognani is the Commercial Director for UK and Europe at Gü Puds, leveraging an extensive background in the FMCG sector. He spent 16 years at Procter & Gamble in various senior sales and category management roles before joining Gü. He holds a Bachelors Degree from Sheffield Hallam University.
His career is marked by a significant progression, moving from leading the Tesco toiletries account at P&G to overseeing the entire UK and European commercial strategy for the premium dessert brand, Gü.