Steven Cotroneo

Commander
DISC Type : D

president/art director at SAC Designs, Inc. at SAC Designs, Inc.

Hudson, New Hampshire, United States

Overview

Steven Cotroneo is the President and Art Director of SAC Designs, a Boston-area agency he founded after starting his career at Lotus/IBM. A graduate of the Massachusetts College of Art and Design, he specializes in motion design and visual storytelling for biotech and corporate clients. People often call him creative and talented.

Outside of work, Steven is an avid golfer who looks forward to playing every summer. Known for his great sense of humor, he is a movie fan, citing "Goodfellas" as one of his all-time favorite films. He is also a fan of a large iced coffee with an extra shot.

His firm won a Telly award for an immersive, mystery-themed casino animation they created for SAP, which he considers one of his favorite projects.

Personality Overview

Decisive

Impact-Driven

Very Quick

They prefer to move quickly, and expect the same from others.  They are less concerned about the product and more about its potential impact. They do not care very much about building rapport or relationships.

Topics They Care About

Biotech Storytelling
He specializes in turning complex scientific stories into clear visual experiences for biotech companies, working directly with their scientists to ensure accuracy.
Creative Process
He advocates for a "storyboard-first" method, emphasizing slowing down during planning to prevent rework and deliver projects faster and more efficiently.
Entrepreneurship
He built his agency from a freelance career after being laid off, and speaks about the challenges and rewards of growing a business and managing all aspects of it.

Media Appearances

Steven has no verified media appearances

Work History

president/art director at SAC Designs, Inc. at SAC Designs, Inc.
Contract Specialist at Viewpoint Creative
Animation, web, and Multi-media Designer and programmer at Stormship Studios
Designer, developer and programmer at White Rhino
1-2000
print/multimedia designer at Blackfin media

Education

1-1994 - 1-1998
Bachelor's degree from Massachusetts College of Art and Design
1994 - 1998
bachelor from Massachusetts College of Art and Design

More Information

Social Presence :

Prographics :

Exp : 25 Location : Hudson, New Hampshire, United States Job Level : Mid-senior Designation : president/art director at SAC Designs, Inc. at SAC Designs, Inc.
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Insights For Selling To Steven

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Objectively showcase the impact that your product creates

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Steven is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Steven

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Steven move?

  • If convinced, they can reach decisions quite fast.
  • Can Steven take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Steven

Personality Compatibility


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