Steven David in

Steven David

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Vice President Marketing - DTC & Media at PUMA Group
📍 Greater Boston, United States

Steven is a seasoned marketing executive with expertise in driving brand positioning and revenue growth for major consumer brands like PUMA and Clarks. A graduate of Worcester State University, he specializes in brand turnarounds and digital innovation. Colleagues describe him as strategic, agile, and an inspiring leader.

He once led a CRM strategy at Clarks that acquired 1. 5 million new consumers in just 16 months.

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Experience
34 Years
Current Role
Vice President Marketing - DTC & Media
Job Level
Senior
Location
Greater Boston, United States
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Steven cares about

DTC Marketing
His current role at PUMA involves building and leading a fully integrated Direct-to-Consumer marketing organization, covering everything from brand media to retention.
Brand Turnarounds
He has a proven track record of leading brands through growth and turnaround cycles, including spearheading a full brand reset initiative at G-Form.
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Career

Work history

12-2024
Vice President Marketing - DTC & Media
PUMA Group
11-2021 - 12-2024
Vice President Global Marketing & E-Commerce
G-Form
4-2021 - 11-2021
Vice President Marketing
Curaleaf
10-2019 - 6-2020
Vice President, Americas Marketing
Clarks
3-2017 - 10-2019
Vice President, Commercial Marketing
Clarks
In the press

Media appearances

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Education
1984 - 1989
Bachelor of Arts
Worcester State University
9-1980 - 1984
Education details unavailable
Grafton Memorial Senior High School
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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