Steven David

Initiator
DISC Type : Di

Vice President Marketing - DTC & Media at PUMA Group

Greater Boston, United States

Overview

Steven is a seasoned marketing executive with expertise in driving brand positioning and revenue growth for major consumer brands like PUMA and Clarks. A graduate of Worcester State University, he specializes in brand turnarounds and digital innovation. Colleagues describe him as strategic, agile, and an inspiring leader.

He once led a CRM strategy at Clarks that acquired 1. 5 million new consumers in just 16 months.

Personality Overview

Risk-Accepting

Impact-Oriented

Confident

They usually prefer to drive the conversation.  They don’t mind taking a stand if they believe in something. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

DTC Marketing
His current role at PUMA involves building and leading a fully integrated Direct-to-Consumer marketing organization, covering everything from brand media to retention.
Brand Turnarounds
He has a proven track record of leading brands through growth and turnaround cycles, including spearheading a full brand reset initiative at G-Form.
Building Team Culture
Identifies himself as a "Culture Builder" in his headline, a quality reinforced by recommendations that praise his ability to motivate and inspire his teams.

Media Appearances

Steven has no verified media appearances

Work History

12-2024
Vice President Marketing - DTC & Media at PUMA Group
11-2021 - 12-2024
Vice President Global Marketing & E-Commerce at G-Form
4-2021 - 11-2021
Vice President Marketing at Curaleaf
10-2019 - 6-2020
Vice President, Americas Marketing at Clarks
3-2017 - 10-2019
Vice President, Commercial Marketing at Clarks

Education

1984 - 1989
Bachelor of Arts from Worcester State University
9-1980 - 1984
Education details unavailable from Grafton Memorial Senior High School

More Information

Social Presence :

Prographics :

Exp : 34 Location : Greater Boston, United States Job Level : Senior Designation : Vice President Marketing - DTC & Media at PUMA Group
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Insights For Selling To Steven

During A Call Or A Meeting

DO's

  • Look like someone who is on top of their game
  • Get them to a point where they are ready to bat for your product internally
  • Keep your pitch focused on the impact but insert some anecdotes into it

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Steven is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Steven

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Steven move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Steven take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Steven

Personality Compatibility


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