Steven David in

Steven David

Initiator · DISC type Di
Vice President Marketing - DTC & Media at PUMA Group
📍 Greater Boston, United States

Steven is a seasoned marketing executive with expertise in driving brand positioning and revenue growth for major consumer brands like PUMA and Clarks. A graduate of Worcester State University, he specializes in brand turnarounds and digital innovation. Colleagues describe him as strategic, agile, and an inspiring leader.

He once led a CRM strategy at Clarks that acquired 1. 5 million new consumers in just 16 months.

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Experience
34 Years
Current Role
Vice President Marketing - DTC & Media
Job Level
Senior
Location
Greater Boston, United States
Personality Overview

How Steven shows up

Risk-Accepting
Impact-Oriented
Confident

They usually prefer to drive the conversation. They don’t mind taking a stand if they believe in something. They respond well to objective pitches but also attach some value to relationships.

Priorities

Topics Steven cares about

DTC Marketing
His current role at PUMA involves building and leading a fully integrated Direct-to-Consumer marketing organization, covering everything from brand media to retention.
Brand Turnarounds
He has a proven track record of leading brands through growth and turnaround cycles, including spearheading a full brand reset initiative at G-Form.
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Career

Work history

12-2024
Vice President Marketing - DTC & Media
PUMA Group
11-2021 - 12-2024
Vice President Global Marketing & E-Commerce
G-Form
4-2021 - 11-2021
Vice President Marketing
Curaleaf
10-2019 - 6-2020
Vice President, Americas Marketing
Clarks
3-2017 - 10-2019
Vice President, Commercial Marketing
Clarks
In the press

Media appearances

Media appearances and press coverage
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Education
1984 - 1989
Bachelor of Arts
Worcester State University
9-1980 - 1984
Education details unavailable
Grafton Memorial Senior High School
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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