Steven Delf, MBA

Examiner
DISC Type : cs

Senior Manager, Digital Performance at UPPAbaby

Duxbury, Massachusetts, United States

Overview

Steven is a data-driven business strategist with an MBA from DePaul University, specializing in digital and omnichannel growth. He has extensive experience at UPPAbaby, Staples, and Wayfair, focusing on customer loyalty, analytics, and leading teams through strategic transformations.

Outside of work, Steven values time with family and friends. After a career transition, he took a planned ski trip, demonstrating a positive outlook and an appreciation for outdoor activities. Colleagues have described him as having excellent hard work and attention to detail.

He holds advanced certifications in SQL, highlighting his deep technical expertise in quantitative analytics and logical query processing.

Personality Overview

Status Quo Seeker

Late Adopter

Process Oriented

They are always well-planned and adopt a systematic approach.  They do not like taking risks at all and go for proven options in the end. Being observant comes to them naturally.

Topics They Care About

Digital Performance
As Senior Manager at UPPAbaby, he focuses on digital performance. He previously led North American promotional operations and analytics for e-commerce giant Wayfair.
Customer Loyalty Programs
At Staples, he was the Director responsible for creating the performance measurement framework and reporting tools for the revamped "Easy Rewards" loyalty program.
Actionable Analytics
He is skilled in translating detailed analytics into actionable insights for senior leadership, a core theme in his professional experience and self-description.

Media Appearances

Steven has no verified media appearances

Work History

9-2024
Senior Manager, Digital Performance at UPPAbaby
6-2023 - 5-2024
Director, Loyalty Performance at Staples
2-2022 - 3-2023
Head of North American Promotional Operations & Analytics at Wayfair
11-2019 - 1-2022
Director, Merchandising Strategy & Analytics at Staples
6-2016 - 10-2019
Senior Manager, Promotional Strategy & Analytics at Staples

Education

2007 - 2010
Kellstadt Graduate School of Business Dual MBA from DePaul Driehaus College of Business
1998 - 2002
Bachelors from Ferris State University

More Information

Social Presence :

Prographics :

Exp : 13 Location : Duxbury, Massachusetts, United States Job Level : Middle Designation : Senior Manager, Digital Performance at UPPAbaby
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Insights For Selling To Steven

During A Call Or A Meeting

DO's

  • Expect them to be slow and cautious, encourage them to ask more questions
  • Be firm in your communication and stay in control
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Steven is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Steven

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Steven move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Steven take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Steven

Personality Compatibility


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