Steven Lang

Inquirer
DISC Type : dc

Vice President of Science and Technology at California Cultured Inc.

San Francisco Bay Area, United States

Overview

Steven has no verified overview

Personality Overview

Hard To Convince

ROI Conscious

Upfront

They don’t always try to control the conversation but neither do they like yielding it fully.  They respond well to confident salespeople. They care equally about the product and its potential impact.

Topics They Care About

Steven has no verified topics they care about

Media Appearances

Steven has no verified media appearances

Work History

9-2024
Vice President of Science and Technology at California Cultured Inc.
7-2023 - 2-2024
Vice President Bioprocess Development at UPSIDE Foods
5-2022 - 7-2023
Senior Director at UPSIDE Foods
1-2020 - 4-2022
Vice President of Biologics at Aragen Bioscience, Inc.
4-2016 - 12-2019
Director at Genentech

Education

1996 - 2001
PhD from Stony Brook University
2004 - 2008
MBA from Rider University

More Information

Social Presence :

Prographics :

Exp : 28 Location : San Francisco Bay Area, United States Job Level : Senior Designation : Vice President of Science and Technology at California Cultured Inc.
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Insights For Selling To Steven

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Stress on the business value that your product offers
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Avoid long winding pitches, stay objective
  • Don’t expect them to change their mind quickly if they say no once
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Steven is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Steven

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Steven move?

  • Their decision making speed is somewhere in the middle.
  • Can Steven take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Steven

Personality Compatibility


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