Stuart Goulden

Inspirer
DISC Type : di

Product Marketing at CMAC Group

York, England, United Kingdom

Overview

Stuart is a Product Marketing and GTM Lead with over 20 years of experience in the tech and travel sectors. He is also an award-winning entrepreneur, having founded a pioneering digital news startup and an IoT storytelling platform backed by Google. Colleagues describe him as creative, strategic, and highly passionate.

Outside of work, Stuart is a dedicated runner who founded "Joy Runs, " a community focused on making running fun and mindful. He is deeply involved in community fundraising, having completed an 80-mile run along Hadrians Wall to raise funds for a local hospice. He also has a passion for slow travel.

Unique fact: Stuart was previously crowned New Media Journalist of the Year for his innovative work in digital storytelling.

Personality Overview

Decisive

Confident & Optimistic

Charming & Persuasive

They respond well to objective pitches but also attach some value to relationships.  They usually prefer to drive the conversation. They don’t mind taking a stand if they believe in something.

Topics They Care About

Aviation & Travel Tech
His current role at CMAC Group focuses on B2B product success in the global travel, transport, and aviation industry, frequently discussing passenger disruption technology.
Go-to-Market Strategy
A core theme of his career, with over 20 years of experience in GTM strategy, positioning, demand generation, and sales enablement across multiple industries.
Digital News Innovation
He founded the Google-backed startup OtherWorld, which used beacon technology to deliver location-based news, and won awards for his work in pioneering new storytelling models.

Media Appearances

Stuart has no verified media appearances

Work History

3-2025
Product Marketing at CMAC Group
6-2024 - 12-2024
Travel at Career Break
5-2019 - 6-2024
Product Marketing & Campaigns at Northern
3-2014 - 5-2022
Marketing & Product Marketing Consultant at Like No Other
1-2010 - 3-2014
Founder & CEO at One&Other

Education

11-2023 - 11-2023
Product Management from General Assembly
2008 - 2009
Postgraduate Diploma from Institute of Data & Marketing (IDM)

More Information

Social Presence :

Prographics :

Exp : 23 Location : York, England, United Kingdom Job Level : N/A Designation : Product Marketing at CMAC Group
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Insights For Selling To Stuart

During A Call Or A Meeting

DO's

  • Focus on the big picture and the strategic value of your product
  • Get them to a point where they are ready to bat for your product internally
  • Clearly address the competitive aspects

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Stuart is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Stuart

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Stuart move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Stuart take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Stuart

Personality Compatibility


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