Stuart Laval, Ph.D, PE

Evaluator
DISC Type : sdc

Director, Distributed Energy Resource Management Systems at Eaton

Greater Cleveland, United States

Overview

Stuart is a technology pioneer and Global Engineering Director at Eaton, where he leads the Distributed Energy Resource Management Systems division. With over 20 years of experience, this MIT-educated Professional Engineer is a respected innovator in smart-grid, IoT, and telecommunications, often described by colleagues as strategic, imaginative, and solution-oriented.

Outside of his primary role, Stuart is a multi-sport athlete, having competed in basketball, cross-country, and track at a high level through college. He enjoys movies and bowling in his spare time.

Unique fact: Stuart was the founder and Co-Chair of the working group that developed OpenFMB, the first IoT standard for the energy industry.

Personality Overview

Fast But Analytical

Quality Focused

Thorough Evaluator

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Grid Interoperability
He is the Board Chair at UCAIug and co-chairs the OpenFMB users group, focusing on creating standards for grid-edge technologies and distributed intelligence.
Distributed Energy
His career at both Eaton and Duke Energy has centered on developing and managing Distributed Energy Resources (DER) and microgrid systems.
IoT Standardization
He founded and led the development of the Open Field Message Bus (OpenFMB), the first IoT standard for operational technology in the energy sector.

Media Appearances

Stuart has no verified media appearances

Work History

8-2021
Director, Distributed Energy Resource Management Systems at Eaton
2018
Chairman of the Board at UCA INTERNATIONAL USERS GROUP
2015 - 2021
Board of Directors at North American Energy Standards Board
2015 - 2018
Co-Chair of OpenFMB working group at NIST Smart Grid Interoperability Panel (SGIP)
2-2013 - 8-2021
Director, Technology Development - Emerging Technology at Duke Energy Corporation

Education

B.S. & M.Eng. from Massachusetts Institute of Technology
MBA from Crummer Graduate School of Business at Rollins College

More Information

Social Presence :

Prographics :

Exp : 25 Location : Greater Cleveland, United States Job Level : Mid-senior Designation : Director, Distributed Energy Resource Management Systems at Eaton
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Insights For Selling To Stuart

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Be prepared for comments or questions that are critical of your product or your claims
  • Showcase your competitive superiority clearly when possible or address it at the minimum

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Stuart is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Stuart

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Stuart move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Stuart take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Stuart

Personality Compatibility


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