Stuart Lendrum

Enthusiast
DISC Type : i

Director of Product, Process & Sustainability at Iceland Foods

Chester, England, United Kingdom

Overview

Stuart Lendrum is the Director of Product, Process & Sustainability at Iceland Foods, where he leverages his expertise in sustainable sourcing, packaging, and global food supply chains. A graduate of Queens University Belfast with a Bachelor of Engineering, he is recognized for implementing innovative strategies and ground-breaking corporate social responsibility initiatives.

Stuart has a keen interest in corporate leadership and strategy, following organizations like the Harvard Business Review. He is a vocal advocate for sustainability within the retail sector, frequently sharing company milestones and celebrating team achievements in achieving environmental certifications for products.

He played a key role in the worlds first plastic-free supermarket aisle, a significant milestone in retail sustainability.

Personality Overview

Consensus Focused

Non-Confrontational

Optimistic

They prefer to build relationships rather than staying totally transactional.  They tend to be agreeable by nature, so take their promises with a pinch of salt.
 Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Sustainable Sourcing
He frequently posts about Iceland Foods achieving 100% MSC and ASC certification for its seafood ranges, showing a deep commitment to verifiable sustainability in the food chain.
Plastic-Free Packaging
A long-time champion of reducing plastic, he has led Iceland's initiatives and is associated with creating the world's first plastic-free supermarket aisle.
Corporate Responsibility
His career highlights include crafting and launching ground-breaking CSR initiatives that deliver both financial value and positive environmental impact for the company.

Media Appearances

Stuart has no verified media appearances

Work History

10-2023
Director of Product, Process & Sustainability at Iceland Foods
1-2023 - 10-2023
Head of Product and Process at Iceland Foods
8-2020 - 1-2023
HEAD OF PACKAGING, QUALITY & FOOD SAFETY at Iceland Foods
3-2019 - 8-2020
HEAD OF PACKAGING at Iceland Foods
4-2018 - 4-2019
Executive Director at OPRL Limited

Education

1991 - 1994
Bachelor of Engineering (BEng) from Queen's University Belfast

More Information

Social Presence :

Prographics :

Exp : 24 Location : Chester, England, United Kingdom Job Level : Mid-senior Designation : Director of Product, Process & Sustainability at Iceland Foods
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Insights For Selling To Stuart

During A Call Or A Meeting

DO's

  • Give them the opportunity to lead the conversation where possible
  • Invite them for a lunch or a drink/coffee
  • Compliment them about their personality if you get a chance

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Avoid overloading them with too much information
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Stuart is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Stuart

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Stuart move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Stuart take some risk or not?

  • They can take some low-probability risks if needed.

You And Stuart

Personality Compatibility


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