Subha Shrinivasan

Pioneer
DISC Type : dis

SVP, Global Head of Delivery and Customer Experience at Rakuten Symphony

San Francisco, California, United States

Overview

Subha Shrinivasan is the SVP of Global Services at Rakuten Symphony, where she builds AI-First delivery organizations to translate complex innovation into profitable execution. A former UNIX kernel developer with a Masters in Computer Applications, she is described as a warrior and firefighter, focused on customer success.

Outside of her tech leadership role, she is a passionate advocate for female visibility in technology. Subha is an avid reader of business and psychology books, and is also a managing partner in her familys South Indian restaurant and gaming cafe.

She creates her own content, running a website where she blogs and hosts a podcast interviewing leaders on customer growth.

Personality Overview

Friendly But Fast

Dynamic But Sincere

Driven But Considerate

They have the unique ability to win both love and respect from their team (or outsiders)  If they are convinced, they can become very strong champions for your product They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

AI-First Delivery
She pioneers the strategy for AI-first delivery, focusing on the execution layers required to operationalize AI in real-world deployments and turning delivery into a growth driver.
Women in Tech
A passionate advocate for female visibility in tech, she frequently speaks at global conferences to promote mentorship, growth, and visibility for underrepresented women in the industry.
Customer Success
Her identity is rooted in customer success; she aims to emulate frameworks like Amazon's to create seamless, standardized delivery and flawless experiences for customers.

Media Appearances

Sagiv Draznin and Subha Shrinivasan promoted to Senior Architecture and Customer Delivery roles. Featured in Rakuten Symphony Blog

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We are Symphony: A conversation with Subha Shrinivasan. Featured in Rakuten Symphony Blog

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Subha Shrinivasan – Rakuten Symphony – MWC Barcelona Speaker Profile. Featured in MWC Barcelona

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Work History

5-2024
SVP, Global Head of Delivery and Customer Experience at Rakuten Symphony
4-2022 - 12-2025
Vice President of Customer Success, Cloud BU at Rakuten Symphony
1-2013
Partner at Arco-Iris Foods and Enterprises
11-2021 - 3-2024
Vice President, Global Head - Customer Success at Robin.io
10-2020 - 10-2021
Senior Director & Head of Customer Success at Robin.io

Education

Master of Computer Applications (MCA) from Thiagarajar College of Engineering

More Information

Social Presence :

Prographics :

Exp : 25 Location : San Francisco, California, United States Job Level : Leadership Designation : SVP, Global Head of Delivery and Customer Experience at Rakuten Symphony
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Insights For Selling To Subha

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Showcase existing customers and use case-studies to grab their attention
  • During followups, use calls or text if needed, they should be fine

DONT's

  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Subha is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Subha

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Subha move?

  • They are generally fast movers and can take quick decisions
  • Can Subha take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Subha

Personality Compatibility


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