Sucharita Ghosh

Critic
DISC Type : C

Director of Client Relations at narrative

Bengaluru, Karnataka, India

Overview

Sucharita Ghosh is a strategy and operations leader with approximately 15 years of experience, currently serving as the Director of Client Relations at narrative. She specializes in designing marketing strategies and operational systems, particularly within the CRM space, and holds an MSc from Delhi University.

Her professional focus includes enhancing brand-agency relationships through open communication and mutual respect. She is actively involved in talent acquisition, seeking strategic and analytical professionals to drive customer engagement for her clients.

She recently shared that transitioning from a corporate background into the agency world has been a uniquely gratifying journey for her.

Personality Overview

Objective Thinker

Critic

Negotiator

They don’t appreciate bells and whistles unless backed by data.  They like to take decisions independently and do not seek others' support often. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Client Relationships
As Director of Client Relations, she emphasizes the importance of open communication and mutual respect in building strong brand-agency partnerships.
Agency Dynamics
She reflects on her transition from a corporate to an agency environment, highlighting the unique challenges and rewards of the agency world.
CRM Strategy
Her profile highlights deep expertise in designing and executing marketing strategies and operational systems within the Customer Relationship Management space.

Media Appearances

Sucharita Ghosh - Narrative Asia. Featured in Narrative Asia (official team page)

See Now

Work History

7-2024
Director of Client Relations at narrative
3-2023 - 7-2024
Vice President Marketing at Suta
12-2021 - 2-2023
Director at Acquia
10-2017 - 9-2021
Senior Manager at Akamai Technologies
9-2015 - 9-2017
Manager at Akamai Technologies

Education

2001 - 2006
MSc from Delhi University

More Information

Social Presence :

Prographics :

Exp : 19 Location : Bengaluru, Karnataka, India Job Level : Mid-senior Designation : Director of Client Relations at narrative
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Insights For Selling To Sucharita

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t rush them till they have clearly gotten all the necessary information
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sucharita is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Sucharita

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Sucharita move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Sucharita take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Sucharita

Personality Compatibility


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