Sucheta Jha
Login to view DISC.Sucheta Jha is the Lead of Marketing Strategy and Insights for South Asia at AkzoNobel. With a PhD from the Indian Institute of Management, Indore, she excels at translating consumer behavior into actionable business strategy. She is also a guest lecturer at business schools, speaking on research and design thinking.
Outside of her primary role, Sucheta is deeply invested in her professional community. She actively organizes knowledge-sharing sessions on emerging topics like AI in market research and participates in events for organizations like Women in Research (WiRe), focusing on mentorship and sponsorship.
She has a keen interest in the "Brand Imprinting Effect"—the lasting impact of foundational codes in luxury branding.
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