Sucheta Jha

Critic
DISC Type : C

Lead - Strategy and Insights (Marketing) South Asia at AkzoNobel

Delhi, India

Overview

Sucheta Jha is the Lead of Marketing Strategy and Insights for South Asia at AkzoNobel. With a PhD from the Indian Institute of Management, Indore, she excels at translating consumer behavior into actionable business strategy. She is also a guest lecturer at business schools, speaking on research and design thinking.

Outside of her primary role, Sucheta is deeply invested in her professional community. She actively organizes knowledge-sharing sessions on emerging topics like AI in market research and participates in events for organizations like Women in Research (WiRe), focusing on mentorship and sponsorship.

She has a keen interest in the "Brand Imprinting Effect"—the lasting impact of foundational codes in luxury branding.

Personality Overview

Negotiator

ROI Driven

Information Seeker

They choose to analyze logically and value facts to emotions.  They like to do things independently and don’t look for support from others. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

AI in Research
Actively organizes and speaks at sessions on how AI is reshaping market research workflows, from design and analysis to storytelling.
Consumer Centricity
Her entire career focuses on understanding the consumer's voice and making it central to business strategy, product innovation, and marketing.
Professional Mentorship
Engages with communities like Women in Research (WiRe) on topics such as advancing from mentorship to sponsorship, showing a passion for career development.

Media Appearances

Sucheta has no verified media appearances

Work History

4-2024
Lead - Strategy and Insights (Marketing) South Asia at AkzoNobel
11-2021 - 3-2024
Lead - Consumer Insights, Marketing South Asia at AkzoNobel
8-2018 - 10-2021
Senior Manager, Consumer Insights & Market Intelligence, India Region at Whirlpool of India Ltd.
4-2017 - 7-2018
Manager, Consumer Insights at Whirlpool of India Ltd.
8-2015 - 3-2017
Senior Manager, Consumer Insights at Nielsen India

Education

Doctor of Philosophy - PhD from Indian Institute of Management, Indore
2008 - 2010
MBA from SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

More Information

Social Presence :

Prographics :

Exp : 15 Location : Delhi, India Job Level : Mid-senior Designation : Lead - Strategy and Insights (Marketing) South Asia at AkzoNobel
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Insights For Selling To Sucheta

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Make extra effort to not seem pushy or confrontational
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sucheta is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Sucheta

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Sucheta move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Sucheta take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Sucheta

Personality Compatibility


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