Sudesh Shetty

Enthusiast
DISC Type : i

Chief Marketing Officer at Fibe.India (Formerly EarlySalary)

Mumbai Metropolitan Region, India

Overview

Sudesh Shetty is a founding team member and the Chief Marketing Officer at Fibe, a leading Indian fintech lending company. He is responsible for the business P&L, marketing, and strategic partnerships, having scaled the personal loan business from its inception. He holds a Bachelor of Management Studies from the University of Mumbai.

Personality Overview

Consensus Focused

Story Driven

Amiable & Agreeable

Unlike D or C types, they are convinced more by stories and testimonials.  They agree with others often, so exercise caution when relying on their word. They are more about building relationships than just cutting deals.

Topics They Care About

Fintech Lending
As a founding member of Fibe (formerly EarlySalary), his entire career is focused on innovating and scaling digital consumer lending for young, tech-savvy Indians.
Digital-First Marketing
He leads digital acquisition, brand building, and performance marketing, with a focus on engaging Millennial and GenZ audiences through innovative, often humorous, campaigns.
Customer Experience
He emphasizes creating a seamless and superior customer journey, leveraging technology to achieve high repeat usage and brand loyalty, which won Fibe an award for UI/UX.

Media Appearances

Sudesh has no verified media appearances

Work History

7-2025
Chief Marketing Officer at Fibe.India (Formerly EarlySalary)
4-2024
Executive Vice President - Marketing & Strategic Partnership at Fibe.India (Formerly EarlySalary)
10-2015
Founding Member & Head - Marketing at Fibe.India (Formerly EarlySalary)
3-2015 - 7-2015
Manager - Digital Marketing at Reliance Brands Ltd.
9-2014 - 4-2015
Asst. Manager - Marketing at Future Retail Ltd - Big Bazaar | FBB

Education

2005 - 2008
BMS from University of Mumbai

More Information

Social Presence :

Prographics :

Exp : 16 Location : Mumbai Metropolitan Region, India Job Level : Leadership Designation : Chief Marketing Officer at Fibe.India (Formerly EarlySalary)
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Insights For Selling To Sudesh

During A Call Or A Meeting

DO's

  • Ask them how their day is going or exchange some other pleasantries
  • Refer to interesting customer testimonials and stress on great customer experience
  • Speak from experience about success that the product has seen with other customers

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Don’t be too formal with them, they trust informality more
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sudesh is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Sudesh

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Sudesh move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Sudesh take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Sudesh

Personality Compatibility


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