Sudhendu Singh

Evaluator
DISC Type : DCS

Client Partner | Travel and Hospitality at UST

New York City Metropolitan Area, United States

Overview

Sudhendu Singh is a results-oriented executive focused on bringing AI-enabled SaaS products to market, with deep experience in the EdTech, healthcare, and travel sectors. A graduate of Columbia Business School, he holds certifications as a Salesforce Administrator and AWS Solutions Architect. Colleagues describe him as energetic, determined, and persistent in achieving goals.

He has a keen interest in workforce transformation and digital upskilling, having previously led the successful launch of an AI-based upskilling platform at PwC.

As a product leader at PwC, he launched the commercial AI platform ProEdge, which generated $22 million in revenue within its first two years.

Personality Overview

Hard To Convince

Thorough Evaluator

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

AI in Upskilling
He previously led the development and go-to-market strategy for ProEdge, PwC's AI-based workforce transformation and digital upskilling platform.
Go-to-Market Strategy
His roles at PwC and Ai1st Lab have centered on leading product portfolios, new business acquisition, and commercial launch strategies for new technologies.
Generative AI Solutions
Serves in an advisory role at Ai1st Lab, a firm that specializes in developing standalone and Salesforce-deployable GenAI and Agentic solutions.

Media Appearances

Sudhendu has no verified media appearances

Work History

6-2025
Client Partner | Travel and Hospitality at UST
9-2024 - 6-2025
Head of Products and GTM | Advisory Role at Ai1st Lab
1-2022 - 6-2025
Sr. Manager - Product and GTM (Workforce Transformation) at PwC
1-2021 - 1-2022
Sr Product Manager at Blue Cross Blue Shield of Massachusetts
10-2019 - 12-2020
Sr. Product Manager/Business Analyst at NYC Department of Health and Mental Hygiene

Education

2019 - 2019
Post Graduate Diploma in Digital Business from Columbia Business School
2003 - 2008
MBA from Institute of Management Technology, Ghaziabad

More Information

Social Presence :

Prographics :

Exp : 6 Location : New York City Metropolitan Area, United States Job Level : N/A Designation : Client Partner | Travel and Hospitality at UST
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Insights For Selling To Sudhendu

During A Call Or A Meeting

DO's

  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sudhendu is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Sudhendu

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Sudhendu move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Sudhendu take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Sudhendu

Personality Compatibility


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