Sudipta Malik

Commander
DISC Type : D

Senior Manager, Marketing at Gartner

Gurgaon, Haryana, India

Overview

Sudipta is a B2B marketing leader at Gartner with nearly 14 years of experience specializing in go-to-market strategy, demand generation, and marketing-led revenue growth. A graduate of the University of Delhi, she is described by colleagues as a "natural leader" who is agile and solutions-oriented.

Sudipta is involved in community service, where she contributes birthday cakes monthly for child patients at the Garden Reach Institute for the Rehabilitation & Research, celebrating children from families who may not have had the opportunity to do so before.

In 2021, she received the Gartner Marketing Excellence Award for her outstanding leadership, teamwork, and innovation in driving measurable business results.

Personality Overview

Risk-Taker

Impact-Driven

Very Quick

They put a lot of effort into ensuring personal success.  They are less concerned about the product and more about its potential impact. They do not care very much about building rapport or relationships.

Topics They Care About

Go-to-Market Strategy
A core focus of her career, she owns the end-to-end GTM strategy and execution of integrated marketing campaigns for Gartner's enterprise-level initiatives.
Revenue Growth
Her role is centered on driving revenue and accelerating pipeline growth, having generated over $1. 7M in marketing-driven pipeline in 2025.
Team Leadership
She built Gartner's India Marketing team from the ground up and now leads a team of seven. Colleagues frequently praise her as an exceptional leader.

Media Appearances

Sudipta has no verified media appearances

Work History

3-2024
Senior Manager, Marketing at Gartner
12-2020 - 3-2024
Manager, Marketing at Gartner
12-2019 - 11-2020
Marketing Manager at Gartner
10-2019 - 12-2019
Senior Marketing Specialist at Gartner
10-2018 - 9-2019
Marketing Specialist at Gartner

Education

2009 - 2012
BA (Hons) from University of Delhi

More Information

Social Presence :

Prographics :

Exp : 13 Location : Gurgaon, Haryana, India Job Level : Middle Designation : Senior Manager, Marketing at Gartner
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Insights For Selling To Sudipta

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Hold your ground without indulging in one-upmanship
  • Refer to testimonials from well-known industry leaders

DONT's

  • Don't try too hard to forge relationships with them
  • Do not spend too much time focusing on product tech or features
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sudipta is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Sudipta

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Sudipta move?

  • If convinced, they can reach decisions quite fast.
  • Can Sudipta take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Sudipta

Personality Compatibility


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