Sulagna Das

Critic
DISC Type : C

Creative Consultant at Freelance

Delhi, India

Overview

Sulagna Das is a seasoned consultant specializing in brand marketing strategy, copywriting, and creative direction. With an MBA from SYMBIOSIS INTERNATIONAL UNIVERSITY, she has a proven track record of building creative teams from the ground up and developing successful client pitches. Colleagues describe her as creative, diligent, and an inspiring team player.

Outside of her consulting work, Sulagna is a passionate writer and author of a personal blog called "Penning It Down. " She uses this platform to share her travel experiences and personal perspectives on the world, connecting with readers through her writing.

She has authored a travel article titled "Kasol Diaries, " detailing her experiences and the serenity she found there.

Personality Overview

ROI Driven

Critic

Precise

It is very likely that they will negotiate pricing or other important terms.  They prefer to do logical analysis and value evidence over emotions. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Brand & Marketing Strategy
Her core expertise involves delivering marketing, brand, content, and performance marketing strategies for multiple brands and agencies.
Creative Team Building
She has direct experience building creative teams from scratch, which includes establishing standard operating procedures and being involved in the hiring process.
Pitch Development
Her role encompasses the full spectrum of pitch development, from client briefs to successful onboarding, and she is praised for crafting compelling pitches.

Media Appearances

Sulagna has no verified media appearances

Work History

10-2021
Creative Consultant at Freelance
7-2023 - 3-2025
Lead Consultant - Marketing Strategy & Copywriting at Scrolling Rabbit Infotainment Pvt Ltd
7-2022 - 6-2023
Lead Consultant - Content, Copywriting & Marketing Strategy at Chaayos
10-2011 - 1-2023
Author at Penning It Down
8-2021 - 10-2022
Mentor at The 30 Minute - University of Planning

Education

2013 - 2015
Master of Business Administration (MBA) from SYMBIOSIS INTERNATIONAL UNIVERSITY
2009 - 2012
Bachelor of Arts (B.A.) from University of Calcutta

More Information

Social Presence :

Prographics :

Exp : 13 Location : Delhi, India Job Level : Mid-senior Designation : Creative Consultant at Freelance
URL has been copied!

Insights For Selling To Sulagna

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Tell them what ROI they can expect

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sulagna is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Sulagna

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Sulagna move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Sulagna take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Sulagna

Personality Compatibility


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