Sumeet Kumaar Kundhiya

Commander
DISC Type : D

Creative Design Director at Future Creative Lab

India

Overview

Sumeet is a Creative Design Director and founder of Future Creative Lab, specializing in GenAI and motion-first design to scale brands. With 14 years of experience, he has delivered campaigns for global giants like Meta, Bytedance, Nike, and Amazon Prime Video. His colleagues describe him as exceptionally talented, a powerhouse creative, and a joy to work with.

Outside of his professional work, Sumeet is deeply committed to giving back to the design community. He is an active mentor on ADPList, where he has dedicated thousands of minutes to coaching designers across more than 30 countries on creative skills, career advice, and portfolio development, aiming to shape the future of design.

He won Gold and Bronze at the Indian Digital Marketing Awards for creating the "Worlds Funniest Chat Bot" for Amazon Prime Video.

Personality Overview

Strong-Willed

Decisive

Impact-Driven

They like to stay in control of the negotiation or defining of the terms.  They prefer to move quickly, and expect the same from others. They are less concerned about the product and more about its potential impact.

Topics They Care About

Generative AI in Design
He identifies as a "GenAI Creative" and explores its use in his work, such as in his experimental film project "Delhi Upside Down, " to enhance creativity and storytelling.
Creative Mentorship
He is a dedicated mentor on ADPList, having provided over 5, 000 minutes of guidance to designers in 31 countries, reflecting a passion for nurturing new talent.
Motion-First Design
His professional philosophy is centered on a "motion-first approach" to capture attention in the digital landscape, a key offering of his Future Creative Lab.

Media Appearances

Sumeet has no verified media appearances

Work History

11-2024
Creative Design Director at Future Creative Lab
3-2021
Mentor: Creative Design at adplist.org
4-2012
Creative Director & Designer at Studio Kundhiya
8-2023 - 2-2025
Art Director (India) at Canva
5-2021 - 11-2022
Visual Design Manager at WazirX

Education

2007 - 2011
Bachelor of Fine Art from College of Art

More Information

Social Presence :

Prographics :

Exp : 12 Location : India Job Level : Mid-senior Designation : Creative Design Director at Future Creative Lab
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Insights For Selling To Sumeet

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Speak about competitive differentiation that your product offers
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Avoid being too verbose
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sumeet is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Sumeet

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Sumeet move?

  • If convinced, they can reach decisions quite fast.
  • Can Sumeet take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Sumeet

Personality Compatibility


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