Masaharu Kuwabara

Evaluator
DISC Type : DCS

Bilingual Digital Commerce Solutions Manager | Digital Commerce Strategy | Marketing Division at Waters Corporation

Tokyo, Japan

Overview

Masaharu Kuwabara is a bilingual digital commerce leader with over 25 years of experience, focusing on large-scale digital transformation and e-commerce initiatives in the Life Sciences industry. He specializes in Japan–US cross-functional liaison for companies like Waters Corporation and Novartis. People who have worked with him describe him as engaged, active, and positive.

Outside of work, he has a strong personal connection to Australia, where he was married. He is a dog lover who frequently posts about his senior Shiba Inu, Koume, and enjoys visiting long-established restaurants in Ginza for traditional tempura. He has also taken courses on ChatGPT and prompt engineering.

He was once honored by the U. S. Embassy in Tokyo, which selected and featured a comment he made on social media about creating better workplace environments.

Personality Overview

Fast But Analytical

Thorough Evaluator

Hard To Convince

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

Digital Transformation
He has led large-scale digital transformation and e-commerce initiatives within the Life Sciences industry for over 12 years at major global corporations.
Japan-US Business
A core competency is serving as a bilingual liaison between Japanese and US stakeholders, adapting global frameworks to the unique Japanese market.
eProcurement Strategy
He has led eProcurement integrations, localizing global B2B PunchOut/OCI platforms for the Japanese market's distributor-based workflows at Waters Corporation.

Media Appearances

Masaharu has no verified media appearances

Work History

11-2021
Bilingual Digital Commerce Solutions Manager | Digital Commerce Strategy | Marketing Division at Waters Corporation
7-2020 - 9-2020
Bilingual Senior Business Analyst (L3) & Business Project Manager — Fully Remote, English-only at UBS
12-2019 - 2-2020
Web Development Project Manager | Drupal CMS | NBS Division | Commercial IT Department | Pharma at Novartis
1-2019 - 8-2019
Digital Program Lead – Japan Market | Marketing Communication(MarCom) | Medical Devices at Abbott
10-2018 - 10-2018
J/E Presales Support Consultant at Tata Consultancy Services

Education

Graduated from Tokyo Metropolitan Minato Technical High School
English from Plady House English School Yokohama

More Information

Social Presence :

Prographics :

Exp : 4 Location : Tokyo, Japan Job Level : Middle Designation : Bilingual Digital Commerce Solutions Manager | Digital Commerce Strategy | Marketing Division at Waters Corporation
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Insights For Selling To Masaharu

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Showcase your competitive superiority clearly when possible or address it at the minimum

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Masaharu is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Masaharu

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Masaharu move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Masaharu take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Masaharu

Personality Compatibility


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